Use Our Research For More Plumbing Business Leads from ChatGPT

Chat GPT is the most recognized AI chatbot, and it's disrupting the way consumers have traditionally searched for information. If you own or manage a plumbing business, and are looking for techniques to improve your chances of being recommended on Chat GPT, our data analysis is a great starting point.

What is ChatGPT and why do plumbers need to incorporate this into their marketing strategy?

ChatGPT is an AI language model developed by OpenAI, designed to generate human-like text based on user input. Launched in November 2022, it has rapidly grown its user base, reaching millions within just a few months due to its ability to assist with a wide range of tasks, from answering questions to creative writing.

Its importance in the search ecosystem stems from its ability to provide conversational and context-aware responses, complementing traditional search engines by offering more personalized replies.

Consumers have quickly embraced the technology as a way to solve problems and search for information.

Small businesses like plumbers are beginning to see the potential for generating leads and growing brand awareness in their local communities. 

Apple and Microsoft have both invested and partnered with ChatGPT

With powerhouse technology companies like Microsoft and Apple investing in and partnering with ChatGPT the growth potential heading into 2025 could be quite disruptive. HLM has been studying AI platforms for over a year and their impact on local search. We wanted to identify which data factors contributed to recommendations from Chat GPT for local service companies.

Single Variable Data Analysis Identifies Key Sources To Help Plumbers Gain Recommendations from ChatGPT

HLM started a research project to identify patterns of change and sources that were identified through prompts as contributing factors to recommendations from ChatGPT.

Our data analysis was conducted over several months and included thousands of documented prompts to identify patterns.

We conducted single variable tests of the fifty largest markets in the U.S. to identify what websites ChatGPT would recommend when prompted for something like, "Plumbers in Phoenix," or  "Plumbers in Houston," and then focused on the top three search results.

Once these results were documented, we prompted ChatGPT for the sources they used to determine the recommendations for local plumbing companies. 

Which Sources Help Plumbing Companies Gain Visibility on ChatGPT

Through our single variable analysis and hundreds of prompts, we were able to document patterns on ChatGPT for websites and directories that ChatGPT would consistently reference as factors that contributed to their recommendations. 

For example, in Houston, ChatGPT referenced the following sources:

• This Old House
• Yellow Pages
• Three Best Rated.

• BBB 70%
• Three Best Rated 48%
• Yelp 43%

We also discovered that dozens of other websites and directories were cited throughout our analysis, which varied by geographical market. Some of the sources were regional in nature or specific to the housing industry.

HLM Can Help Plumbers Better Optimize Their Marketing Strategy for Success with ChatGPT

If you are a plumbing contractor or home service provider and looking for ways to generate leads from ChatGPT and SearchGPT, contact HLM today.

For the past fifteen years HLM has helped hundreds of home service contractors generate more leads through digital marketing. HLM has proven solutions to help with local marketing on a variety of platforms, including ChatGPT.