Digital Marketing Service for Kitchen & Bath Remodeling Companies.

FAQs About Digital Marketing for the Kitchen and Bathroom Industry.

• How can I track the performance of my online marketing?

  HLM leverages advanced technology and transparent reporting with all of our digital marketing solutions. It's important to understand how we leverage advanced technology in our remodeling and renovation marketing programs. At HLM, we're not just about adopting the latest tech; we're about using it intelligently to drive results. We utilize cutting-edge tools and analytics to optimize your digital marketing campaigns and identify opportunities for growth. But it's not just about the technology. We believe in the benefits of transparent reporting in digital marketing. We provide clear, detailed reports that show exactly how your marketing budget is being spent and what results it's yielding. This transparency not only helps you understand our strategies, but also builds trust and fosters an environment of collaboration. With HLM, you don't just get advanced tech, you also get honest, transparent reporting.

• How important is my website in the kitchen and bathroom industry?

  Numerous data sources and studies have been conducted that affirm homeowners searching for improvement, renovations and remodeling of their properties will rely heavily on the look and feel of websites of the contractors they are considering hiring for their project. HLM has been building custom websites for kitchen and bathroom remodeling contractors for over a dozen years. 

  The number one goal on a remodeling site is conversions and we make that happen. Visitors turn into improvement leads when they feel they can trust you, you show authority in your trade, and you look authentic. A great kitchen and bathroom web design uses real pictures over stock images and when possible, includes content that addresses your customers’ biggest problems. 

• How do I determine the level of SEO investment necessary to help me achieve my goals?

  This is a very common concern for remodeling contractors who are trying to establish the most effective investment for their marketing budgets. HLM has worked with both small and large companies that focus on a single area of the home or provide complete interior remodeling services. We can help create a website that showcases your primary services while ensuring all of your services can be found and discovered online.

  HLM specializes in local SEO services. Our company leverages advanced technology, industry-leading experts, and the best practices of Google to ensure your local SEO puts you at the top of search engines. We can't stress enough the importance of local SEO, it's a game-changer, especially given the growing levels of competition and lead generation companies targeting home service clients. 

• Can HLM help improve the visibility of my contracting business on Google Maps?

  Yes, HLM has a deep understanding and track record of helping improve local SEO visibility.  Our team understand that showing up on Google Maps is critical for generating consistent phone calls. We leverage a wide range of optimization techniques to help your Google Business Listing achieve consistent top rankings for key services in your area. 

  We're experts at making your business stand out, attracting more customers, and boosting your sales. We'll work with you, understanding the unique aspects of your business, to create a strategy that places you at the forefront of Google Maps. HLM can help you with remodeling, renovation and improvement leads from customers in your local area. 

• Can I target homeowners in specific neighborhoods and communities with HLM marketing solutions?

  We're adept at leveraging Google Paid Ads for cost-effective lead generation, specifically geared towards acquiring air conditioning and heating customers. When it comes to PPC vs. SEO, the debate on which is more cost-effective for plumbing lead generation isn't always clear-cut. Here's what we've found: PPC gives a quicker return on investment, while SEO is a long-term strategy that can yield dividends over time. We're proficient in plumbing marketing optimizations Google Ads to maximize customer acquisition, ensuring we target the right audience with the right message at the right time. By doing so, we're able to provide our clients with a cost-effective way of generating quality leads.