Digital Marketing Service for Schools.
Efficient, effective digital marketing services from HLM.
Is Your Digital Agency Delivering?
Join hundreds of satisfied private and charter schools getting more from their marketing with HLM.
Maintaining 95% Occupancy
““With HLM, I can now focus all my attention on managing my community and taking care of staff”
- Michael Klein
Park House Southfield
59% More Leads from Google Local Pack
“HLM understands the senior living industry. They are more instrumental in generating family tours than other agencies we’ve worked with.”
- Michael Klien
Moraine Ridge Senior Living
248 Leads in First 6 Months
“HLM adapts to fit our needs. We see results and highly recommend them.”
- Julie Podewitz
Vitality Court
"Unlocking business growth requires a well-crafted digital marketing strategy and an experienced agency to make it work. You’ll get them both with HLM!"
Liliya Sims, Digital Strategy Manager at HLM
What Can HLM Do for You?
Find out now with a FREE 15-minute Strategy Session!
Marketing Solutions for Charter Schools, Online and Private School Programs
Are you searching for a company that specializes in helping educational institutions, particularly private schools, grow and exceed their marketing goals? We're dedicated to assisting schools in generating more student leads by delivering memorable online experiences that outperform the competition. By focusing on your institution's unique strengths, we tailor marketing strategies that resonate with your target audience, increasing your visibility and attracting new students and families to your community.
Our marketing strategies are designed to ensure your school's website ranks high on search engines. We're constantly analyzing and updating your SEO to keep you ahead of your competitors. We also create high-quality content that informs and engages your audience, building trust and establishing your institution as an authority in the education sector.
Increase Brand Awareness and Grow Your Student Enrollment
Our team will research keywords that potential students and their families are likely to use when searching for private schools and educational services. We'll then integrate these keywords into your school's website content, including blog posts and program descriptions.
But we won't stop there. We'll also ensure your website is easily navigable and quick to load. After all, search engines favor user-friendly sites. We'll create backlinks from reputable sites, enhancing your website's credibility in the eyes of search engine algorithms. It's our job to stay on top of these algorithms and adjust our strategies accordingly.
We're not just about getting your site to the top of the search results, though. We're also about keeping it there. That's why we'll continuously monitor your website's performance, making tweaks where necessary to maintain high rankings. We'll provide you with regular reports so you can see the progress we're making.
Our number one goal is to increase your school's online visibility, attract more website visitors, and convert these visitors into enrolled students. We're confident that with our SEO strategies, your private school will rise to the top of search engine results and stay there. Trust us to lead the way, and we'll show you the power of SEO in digital marketing for the education sector.
Digital Marketing That Delivers.
HLM's highly targeted strategies ensure you pay only for the specific services needed to achieve your goals, optimizing your investment for maximum impact.
Website Design
HLM provides award-winning website design, re-design & re-organization to create a better user experience, increase engagement, and grow more customers for your educational community.
- Beautifully branded
- Incredible user experience
- Fast, secure, always updated
- Easily updated
Search Engine Optimization (SEO)
On-site + off-site optimizations to drive in-market website traffic. Stay on top of search engines and in front of customers 24/7.
- Google Local Optimization
- Business Listing Management
- Review Building & Management
- Technical Optimization
Paid Media (PPC)
Immediately rank prominently at the top of Google Search for keyword searches relevant to your students in the communities you want to target, during working hours, after hours and weekends.
- Search engine marketing (SEM)
- Local service ads
- Facebook lead ads
- Conquest prevention
Content Marketing
Custom content creation for your home care practice to fuel SEO, improve trust and authority, and connect you with students and parents searching for your services.
- Original content
- Highly relevant
- Scheduled distribution
- Approved by you
How HLM Sets You Up for Success
15-Min Marketing Consultation
The HLM experience begins with our signature strategy session. During this call, we'll gain a thorough understanding of your business goals, target audience, competitive landscape, and current digital marketing efforts. This consultation sets the foundation for a tailored strategy.
Local Market & Competitor Research
During or after our initial call, we'll provide an in-depth market and competitive analysis to understand your total market opportunity, your online competitors, and how your business is positioned and competing within it.
See Exactly What You're Paying For
Based on the insights gathered, our digital strategists will develop a comprehensive digital marketing strategy with options to ensure we are on the same page matching goals and expectations within your budget. The strategy is unique to each client and includes recommendations for geo-targets, keywords, website navigation, and selecting the most relevant channels.
Get the Partner You Need to Grow
After our strategy presentation, we'll secure the details, shake hands (virtually), and put our teams in motion. That's right, teams. Depending on your strategy, you'll have dedicated performance teams that will develop and execute the tactics, measure results, and provide reporting for the channels outlined in your strategy.
24/7 Performance Insights
With HLM you'll never be left wondering what we're doing to support your goals and strategy. You'll have access to our exclusive 24/7 Footprint Dashboard to help you stay on top of your marketing and your business. Depending on your level of service, you'll get regular reviews with a customer support manager to help you understand the metrics, results, and ROI.
Monitor Results in Real Time
Now more than ever, you need a digital marketing partner that isn’t limited by technology but uses it to your advantage. We build our own platforms, tools, and technology our experts need to drive more business to you and provide real-time results and regular reporting to show our business impact.
15-Min Marketing Consultation
The HLM experience begins with our signature strategy session. During this call, we'll gain a thorough understanding of your business goals, target audience, competitive landscape, and current digital marketing efforts. This consultation sets the foundation for a tailored strategy.
Local Market & Competitor Research
During or after our initial call, we'll provide an in-depth market and competitive analysis to understand your total market opportunity, your online competitors, and how your business is positioned and competing within it.
See Exactly What You're Paying For
Based on the insights gathered, our digital strategists will develop a comprehensive digital marketing strategy with options to ensure we are on the same page matching goals and expectations within your budget. The strategy is unique to each client and includes recommendations for geo-targets, keywords, website navigation, and selecting the most relevant channels.
Get the Partner You Need to Grow
After our strategy presentation, we'll secure the details, shake hands (virtually), and put our teams in motion. That's right, teams. Depending on your strategy, you'll have dedicated performance teams that will develop and execute the tactics, measure results, and provide reporting for the channels outlined in your strategy.
24/7 Performance Insights
With HLM you'll never be left wondering what we're doing to support your goals and strategy. You'll have access to our exclusive 24/7 Footprint Dashboard to help you stay on top of your marketing and your business. Depending on your level of service, you'll get regular reviews with a customer support manager to help you understand the metrics, results, and ROI.
Monitor Results in Real Time
Now more than ever, you need a digital marketing partner that isn’t limited by technology but uses it to your advantage. We build our own platforms, tools, and technology our experts need to drive more business to you and provide real-time results and regular reporting to show our business impact.
Want To Attract More Students?
Book your strategy session now!
In today’s digital world, how can you reach more potential students and have them choose your school or university?
Expanding the online presence and enrollment numbers for schools and universities has become more challenging as digital algorithms evolve and the educational sector becomes more competitive. HLM applies over ten years of expertise and effective methodologies that have supported numerous educational institutions in enhancing their digital footprint. A well-rounded digital marketing strategy for educational entities should encompass content development, targeted pay-per-click campaigns, search engine optimization (SEO), and an engaging website. As a premier digital marketing agency, HLM employs teams of digital marketing specialists combined with advanced proprietary technology to ensure complete clarity and alignment on your marketing campaign goals.
The HLM Difference.
Marketing Specialists.
The right team to trust for your branding and marketing.
- Holistic, multi-channel strategies
- Dedicated performance manager
- Regular performance reviews
- Google certified marketers
Footprint™ Technology.
Stay on top of your marketing and your business.
- Monitor your market & competitors
- Fast, secure, stable websites
- Update content quickly & confidently
- Stay on top of algorithm changes
Agency Transparency.
Real-time insight into key metrics, campaigns, lead quality, and ROI.
- Lead tracking & management
- Generate & respond to Google reviews.
- Track your marketing investment.
- Know what our team is doing.
FAQs About Digital Marketing for the Schools and Education Centers.
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How can I track the progress of my marketing programs?
HLM leverages advanced technology and transparent reporting with all of our digital marketing solutions. It's important to understand how we leverage advanced technology in medical spa marketing. At HLM, we're not just about adopting the latest tech; we're about using it intelligently to drive results. We utilize cutting-edge tools and analytics to optimize your digital marketing campaigns and identify opportunities for growth. But it's not just about the technology. We believe in the benefits of transparent reporting in digital marketing. We provide clear, detailed reports that show exactly how your marketing budget is being spent and what results it's yielding. This transparency not only helps you understand our strategies but also builds trust and fosters an environment of collaboration. With HLM, you don't just get advanced tech, you also get honest, transparent reporting.
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Can HLM help me improve the performance of my Google Business Listing?
High Level Marketing (HLM) can enhance a school's visibility on Google Business Listing by implementing strategic SEO practices tailored to the educational sector, ensuring the school appears prominently in local search results. By optimizing the school's Google Business Listing with accurate and comprehensive information, HLM helps attract more prospective students and parents by making it easier for them to find key details such as location, contact information, and operating hours. HLM's expertise in managing online reviews and ratings can significantly improve the school's reputation on Google, encouraging more positive feedback and higher engagement from the community. Through targeted content creation and keyword optimization, HLM ensures that the school's announcements, events, and achievements are prominently featured, enhancing its online presence and appeal.HLM utilizes advanced analytics and monitoring tools to continuously assess the performance of the school's Google Business Listing, enabling data-driven adjustments that further improve visibility and engagement.
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Will HLM design a new website for my school?
Yes, HLM has launched thousands of websites over the past twelve years, helping all types of businesses, including schools, charter schools, online schools and universities, with new websites that load quickly and generate more education inquiries. We'll work to streamline your site's navigation, optimize your content, and make your call-to-action irresistible. Our goal? To transform your website into a high-performing conversion machine.
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Is there anything we can do to quickly attract more students to our school?
Yes, with advanced digital marketing strategies from HLM, we can leverage a paid advertising program to immediately gain visibility for perspective students and parents who are searching for new options and researching their educational roadmap.
We're proficient in optimizing Google Paid Ads, Bing, Facebook and other channels for patient acquisition, ensuring we target the right audience with the right message at the right time. By doing so, we are able to provide our clients with a cost-effective way of generating quality leads. Paid ads can help you target specific cities, at specific times of day for the key terms.
HLM: SEO & Digital Marketing Experts | Elevate Your Business
Join forces with HLM to enhance your online presence and achieve success.