Get to Know Lauren Hawkins
Meet Lauren Hawkins.
Helping SMB Businesses Succeed with Online Marketing
I excel at coaching businesses on how to close leads through consistent and reliable customer service, top-notch operational processes, and strategic sales techniques that build lasting client relationships and drive measurable growth. I do this consistently for both startups and seasoned businesses, across a variety of industries. I pride myself on pushing clients to see things they aren't able to see.
- Director of Customer Success
- 10+ years of digital marketing experience
- 8+ years with High Level Marketing
- Based in Detroit, MI
- Specializes in helping Manufacturing, Home Services, Legal, Professional Services, and Clinical among other industries & sectors
What HLM Clients Say About Lauren.
"It is a pleasure working with Lauren. She excels in her field, genuinely cares for her clients and brings a positive attitude to everything she does. I can't wait to start our next big project together."
Jeff Henry, CEO - CEI Materials
In Lauren's Own Words...
I'm proud to be a leader at HLM!
There’s nothing more rewarding than working alongside my team to tackle client strategies, support challenging conversations, and drive business growth. Together, we manage $370,000 in Monthly Recurring Revenue across a wide range of clients in sectors like Home Services, Legal, B2B Manufacturing, and more. Our attention to detail, commitment to active listening, and strategic planning contribute to our impressive 98.5% customer retention rate.
I also find great satisfaction in witnessing my client’s success and growth firsthand. I’ve built lasting relationships grounded in trust, respect, and expertise. For example:
- Viewpoint Psychology - a 6-year client - is now able to open their 3rd location, thanks in part to working with myself and the HLM team.
- Mastercraft Heating and Cooling - a 10 year client - are involved in planning their 11th marketing strategy, including LSAs, Paid Search and the 3rd evolution of their website.
- CEI Materials - a 15-year client - are embarking on their 5th website concept with HLM.
- Broadco Property Restoration - an 8-year client - needed a complete Brand overhaul, to include updated aesthetics, imagery, a website and digital strategy. They trust myself and HLM to deliver.
The Metrics of Success
Mansea Metal.
Signifigant PPC Success.
Mansea Metal increased their PPC Ad Spend investment by 45%, and HLM was able to increase conversions from that spend by 150%, resulting in a higher percentage of return on their investment.Grant Roofing.
The Grass Isn't Always Greener...
Grant Roofing briefly left HLM for an agency that made promises too good to be true. They used unsustainable tactics, resulting in suspended accounts and extensive cleanup. Now they're back, have launched a second website, upgraded their SEO efforts, and invest over $30K in AdWords and LSAs.Schonsheck Inc.
Reallocate For More Leads.
We recommended Schonsheck Inc. reallocate part of their remarketing budget to a LinkedIn strategy. This led to a boost in direct leads and a stronger organic LinkedIn presence, enhancing overall visibility and engagement.Fun Facts About Lauren Hawkins.
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Tell us about some of your favorite hobbies!
I have a lot of varied interests, but my top hobbies include
- Interior Design & Home Organization
- Gardening
- Cooking & Meal Planning
- Working out (when the time allows!)
- Member of a book club - barely read but go for the conversation, food and laughs!
- Non-profit work
- Spending time with my 2 girls, husband & extended family
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What's your favorite vacation you've ever taken?
Definitely my honeymoon, when we took a cruise from Palm Springs to Malibu, and took advantage of all the great stops along the way!
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What's your favorite sport to watch? Favorite to play?
My favorite sport to play is basketball, but my favorite sport to watch is either Red Wing Hockey, or Spartan's college football!
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