Healthcare Digital Marketing.

FAQs about Healthcare Marketing.

• What's the difference between paid search and organic search?

  The primary difference between paid search (PPC) and organic search (SEO) is the cost. SEO is great for the long-term health of your company to protect your online reputation and ensure you building an asset (your website) that can consistently attract customers and produce new sales opportunities. PPC is great when you need leads now. If you're in a market with well-established competitors that might take several months to outrank through SEO, PPC can quickly get you in position to get more sales opportunities as quickly as possible. PPC does cost more than SEO due to the competitive bidding of advertisers, which is why most companies choose HLM to have both strategies in motion at the same time to get leads now while growing their business for the future.

• What's better: Facebook Ads vs Google Ads?

  Google Ads (formerly AdWords) capture customers who are searching specifically for your products and services. Typically, those customers already have a need or a problem and are searching for a solution. Google Ads allows you to present your company as the solution. In comparison, Facebook Ads are great for building awareness for your products and services to people who may not be aware of your service or even aware they had a problem that you're bringing to their attention. Facebook Ads can work great for new products and employee recruitment campaigns. HLM executes campaigns for many purposes for clients and typically recommends maximizing Google Ads first.

• Is paid search or PPC expensive?

  It can be, especially if you self manage your campaign or neglect it. We find the most waste goes to irrelevant searches that don’t result in new leads for your company. HLM approaches campaigns by first having a kickoff call with you to help determine what lead cost would make ROI sense for your company.

• Can I do PPC myself?

  Yes. Google would prefer it, as it would result in more money for Google. We find nearly every company who comes to us and was previously managing their own campaign saves more money in wasted spend than our professional management costs. Likely for less cost, you can be getting much better performance having a professional Paid Ads management company like HLM.