Website Design & Development.

FAQs about Website Design.

• How do I choose a web design company?

  Like any decision, you're placing a lot of trust in experts in an industry you may or may not have a lot of familiarity with. When it comes to evaluating trust, we recommend looking for signals like reviews from customers and diversity of work. Does the web design company I’m considering do a great job for customers? Is the web design company I’m considering capable of understanding my industry in my market? The key to a great performing website is connecting with your customers. We recommend choosing the web design agency you connect with most. Every HLM project starts with a kickoff where our expert team brings their industry experience and gets to learn about what’s unique about your company and customers. This is the first step in maximizing your website’s performance

• WordPress vs Footprint™ CMS

  It starts with the core purpose of each platform. While WordPress was designed as an optimal blogging platform, Footprint CMS was designed as the optimal platform for search engine performance and to scale with a business as it grows. In benchmark testing, very few platforms can compare to the speed of the Footprint platform, which Google has verified is a critical ranking factor for optimal SEO. Footprint CMS has many built-in features like inner-linking technology and condensed display files without having to manage multiple plugins like WordPress. Every Footprint website is built ADA-compliant to ensure every person is able to access your site, while with WordPress, you may be missing out on business and opening yourself up to liability.  We support websites built on WordPress and Footprint CMS and can provide recommendations for what platform makes sense for your business's long term.

• Do I need a website or just a landing page?

  Like asking if you need a food truck or a restaurant, it depends on the goal. With a food truck (landing page) you're limited to the amount of options you can have. However, for a Paid Ad campaign with a highly specific focus, a landing page is typically recommended to focus people on converting on that page. With a website, like a restaurant, you’re able to give people many more options. HLM uses both website and landing page tactics combined for many businesses to achieve optimal results.

• What is website marketing?

  Website marketing is the promotion of your website to generate exposure and traffic. After all, what good is a great website if no one goes there? HLM specializes in creating a great website experience and marketing (promotion) or your website through search engine optimization and paid advertising.