Digital Marketing Service for Manufacturing Companies.
Award-winning website design and advanced marketing strategy to engage more customers.
Is Your Digital Agency Delivering?
Join hundreds of satisfied manufacturing companies getting more from their marketing with HLM.
2,000% Business Growth
“Our business has grown over 2,000% since we first started working with HLM. We view HLM as a true partner.”
- Jeff Henry
CEI Materials
18% Revenue Increase
“HLM ...launched RedViking into a new space where we are able to connect with our target customers like no other AGV company has been able to do.”
- Jessica Langston
RedViking
20% Less Cost per Lead
“HLM does a great job for us! We're very happy we chose to work with them”
- William Trotman
Trotman Brothers
"Unlocking business growth for manufacturing businesses requires a well-crafted digital marketing strategy and an experienced agency to make it work. You’ll get them both with HLM!"
Liliya Sims, Digital Strategy Manager at HLM
What Can HLM Do for You?
Find out now with a FREE 15-minute Strategy Session!
Marketing Solutions for Manufacturers in all Industries
Are you searching for a company that specializes in helping manufacturing companies land new business both locally and across the globe? Your search is over, with hundreds of satisfied clients and over ten years of experience, HLM leverages teams of digital marketing experts with proprietary technology that provides you with full transparency into your marketing campaign objectives.
HLM creates unique and compelling websites that resonate with buyers, procurement agents, engineers and thought leaders, effectively showcasing a manufacturer's expertise and product offerings. With a strong focus on building out a comprehensive content strategy that will enhance brand visibility while also positioning the company as a thought leader in its industry.
Grow Your Business and Attract More Customers For Your Key Products
HLM understands the digital challenges of growing a B2B business and the importance of a marketing strategy that captures the entire sales funnel. HLM leverages a proven process to help your manufacturing business generate leads online with its specialized digital marketing strategies.
HLM Helps Manufacturers Extend Their Reach Beyond Local Marketing
We understand that many of your targeted customers are searching for products, as well as solutions that may be integrated into their existing product base and service offerings. That's why we're here, using our expertise to craft SEO-optimized websites that rank high and resonate with your audience. We're not just creating websites; we're designing online experiences to outshine and outsell your competition.
Digital Marketing That Delivers More Qualified Customers
HLM's highly targeted strategies ensure you pay only for the specific services needed to achieve your goals, optimizing your investment for maximum impact.
Website Design
Website design, re-design & re-organization to create a better user experience, increase engagement and grow more customers for your manufacturing business.
- Beautifully branded
- Incredible user experience
- Fast, secure, always updated
- Easily updated
Search Engine Optimization (SEO)
On-site + off-site optimizations to drive in-market visibility and website traffic. Stay on top of search engines and in front of customers 24/7.
- Google Local Optimization
- Business Listing Management
- Review Building & Management
- Technical Optimization
Paid Media (PPC)
Immediately rank prominently at the top of Google Search for keyword searches relevant to your products in the areas you want to target.
- Search engine marketing (SEM)
- Local service ads
- Facebook lead ads
- Conquest prevention
Content Marketing
Custom content creation for your manufacturing business to fuel SEO, improve trust and authority, and connect you with customers searching for your products.
- Original content
- Highly relevant
- Scheduled distribution
- Approved by you
How HLM Sets Your Manufacturing Business Up for Success
15-Min Marketing Consultation
The HLM experience begins with our signature strategy session. During this call, we'll gain a thorough understanding of your business goals, target audience, competitive landscape, and current digital marketing efforts. This consultation sets the foundation for a tailored strategy.
Local Market & Competitor Research
During or after our initial call, we'll provide an in-depth market and competitive analysis to understand your total market opportunity, your online competitors, and how your business is positioned and competing within it.
See Exactly What You're Paying For
Based on the insights gathered, our digital strategists will develop a comprehensive digital marketing strategy with options to ensure we are on the same page matching goals and expectations within your budget. The strategy is unique to each client and includes recommendations for geo-targets, keywords, website navigation, and selecting the most relevant channels.
Get the Partner You Need to Grow
After our strategy presentation, we'll secure the details, shake hands (virtually), and put our teams in motion. That's right, teams. Depending on your strategy, you'll have dedicated performance teams that will develop and execute the tactics, measure results, and provide reporting for the channels outlined in your strategy.
24/7 Performance Insights
With HLM you'll never be left wondering what we're doing to support your goals and strategy. You'll have access to our exclusive 24/7 Footprint Dashboard to help you stay on top of your marketing and your business. Depending on your level of service, you'll get regular reviews with a customer support manager to help you understand the metrics, results, and ROI.
Monitor Results in Real Time
Now more than ever, you need a digital marketing partner that isn’t limited by technology but uses it to your advantage. We build our own platforms, tools, and technology our experts need to drive more business to you and provide real-time results and regular reporting to show our business impact.
15-Min Marketing Consultation
The HLM experience begins with our signature strategy session. During this call, we'll gain a thorough understanding of your business goals, target audience, competitive landscape, and current digital marketing efforts. This consultation sets the foundation for a tailored strategy.
Local Market & Competitor Research
During or after our initial call, we'll provide an in-depth market and competitive analysis to understand your total market opportunity, your online competitors, and how your business is positioned and competing within it.
See Exactly What You're Paying For
Based on the insights gathered, our digital strategists will develop a comprehensive digital marketing strategy with options to ensure we are on the same page matching goals and expectations within your budget. The strategy is unique to each client and includes recommendations for geo-targets, keywords, website navigation, and selecting the most relevant channels.
Get the Partner You Need to Grow
After our strategy presentation, we'll secure the details, shake hands (virtually), and put our teams in motion. That's right, teams. Depending on your strategy, you'll have dedicated performance teams that will develop and execute the tactics, measure results, and provide reporting for the channels outlined in your strategy.
24/7 Performance Insights
With HLM you'll never be left wondering what we're doing to support your goals and strategy. You'll have access to our exclusive 24/7 Footprint Dashboard to help you stay on top of your marketing and your business. Depending on your level of service, you'll get regular reviews with a customer support manager to help you understand the metrics, results, and ROI.
Monitor Results in Real Time
Now more than ever, you need a digital marketing partner that isn’t limited by technology but uses it to your advantage. We build our own platforms, tools, and technology our experts need to drive more business to you and provide real-time results and regular reporting to show our business impact.
Want More Exposure for Your Key Products?
Book your FREE 15-minute strategy session now!
In today’s digital world, how can you reach more procurement managers and buyers to help them choose your products?
In the manufacturing industry, the chance to land a new customer could make or break your financial year. HLM understands that attracting new customers is essential to your company's success. HLM is a proven leader in providing digital marketing solutions aimed at helping manufacturing companies of all sizes succeed online. We create custom websites and online marketing strategies that are tailored to your unique needs and goals. Our solutions are constantly evolving to stay current with the best practices of the industry and fast-changing pace of Google search. We can help improve visibility for the key products and services your company manufacturers every day.
The HLM Difference.
Marketing Specialists.
The right team to trust for your branding and marketing.
- Holistic, multi-channel strategies
- Dedicated performance manager
- Regular performance reviews
- Google certified marketers
Footprint™ Technology.
Stay on top of your marketing and your business.
- Monitor your market & competitors
- Fast, secure, stable websites
- Update content quickly & confidently
- Stay on top of algorithm changes
Agency Transparency.
Real-time insight into key metrics, campaigns, lead quality, and ROI.
- Lead tracking & management
- Generate & respond to Google reviews.
- Track your marketing investment.
- Know what our team is doing.
FAQ's About Digital Marketing for the Manufacturing Industry.
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Are paid ads effective for manufacturing companies?
Paid ads, when manage correctly can help increase the potential reach of your website to target buyers and decision makers both locally, regionally and nationally, at the right time of day and with the right message to help drive greater visibility and lead potential for your key product offerings.
We're proficient in manufacturing marketing optimizations to Google Ads to maximize visibility for your key products, ensuring we target the right audience with the right message at the right time. By doing so, we're able to provide our clients with a cost-effective way of generating quality leads.
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How can HLM help me track website leads?
Yes, HLM can help you gain organization and insight into the ROI of your digital marketing investment for your manufacturing business. HLM leverages advanced technology and transparent reporting with all of our digital marketing solutions. It's important to understand how we leverage advanced technology in manufacturing marketing programs. At HLM, we're not just about adopting the latest tech; we're about using it intelligently to drive results. We utilize cutting-edge tools and analytics to optimize your digital marketing campaigns and identify opportunities for growth. But it's not just about the technology. We believe in the benefits of transparent reporting in digital marketing. We provide clear, detailed reports that show exactly how your marketing budget is being spent and what results it's yielding. This transparency not only helps you understand our strategies but also builds trust and fosters an environment of collaboration. With HLM, you don't just get advanced tech, you also get honest, transparent reporting.
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What factors should I consider in redesigning a new website?
HLM has been building custom websites for manufacturing companies, both small and large for over a dozen years. Our custom-designed websites are clean, to the point, and very intuitive. We can help manufacturing companies showcase the right products and value proposition to maximize the value proposition and drive engagement.
The number one goal on a manufacturing website is conversions and we make that happen. We aim to ensure buyers, engineers, and procurement specialists turn into perspective leads when they feel they can trust your company to provide the right products for their business goals.
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How important is a content marketing strategy for a manufacturing business?
A great content strategy can help attract new customers at all stages of the buying cycle for your business. HLM has extensive experience in helping drive greater website visibility and engagement for buyers at the top of the sales funnel who are researching solutions for their business and how your product offerings can help fill their business needs.
HLM will work on a comprehensive content strategy that helps you build topical authority and increase your organic website traffic. With a consistent blog strategy, HLM will help create additional website content that keeps your content fresh and up to date with your product offerings and key developments within your industry.
HLM: SEO & Digital Marketing Experts | Elevate Your Business
Join forces with HLM to enhance your online presence and achieve success.