Everything lawyers need
to get more clients.
Proven Strategies. Cutting Edge Technology. 5-Star Support.
Grow your Law Firm with HLM.
Websites Design for Law Firms.
You get one chance to look established, trustworthy, and credible online. Our responsive Web Designs elevate your brand, engage your visitors and persuade them to take an action.
Legal services are a very personal matter. Your website’s goals are to present you and your attorneys as approachable, trustworthy, and capable. People who are disclosing personal information want to know they will be taken care of by their attorney. Because most clients won’t need the same legal services very often, building brand loyalty takes a backseat to trying to get client information quickly on the first visit. Depending on the type of legal services, some websites are designed more for client research purposes like in the case of divorce, and some websites are designed more for quick action like in the case of DUI defense. In the research case, a robust blog with great content is essential. We’re always researching better ways to convert clients for attorneys and will apply those findings to your design.
SEO for Law Firms.
Visibility for your services is key to growing your business online. Our SEO strategies make sure your company reaches potential clients when, where, and on how they are searching for your service.
Legal services are the highest competitive industry for Search Engine Optimization. There are no more easy opportunities. However, consistency and frequency of new, great content is the key to capitalizing on long tail searches, which result in big returns. Search engine marketing success for attorneys is based on robust content, the ability to secure reputable citations, and trustworthy contextual backlinks. If you’re marketing for a specific city as an attorney, you must have a physical address in that city to have a chance at first page rankings in the map pack for highly competitive services. We’ll make sure that your Google map listing is fully optimized and establish consistency across citation sources.
PPC Advertising for Law Firms.
Fast-track your business to the top of search results on Google, Bing, and Yahoo with a Paid Search strategy from HLM. We maximize your ad spend by following the data and adjusting the ad content on you display ads, PPC, and remarketing to get you more qualified leads at the lowest cost per click.
Paid Search (PPC) can be very advantageous for attorneys because of the higher revenue per sale of legal services where good ROI is very likely. The cost per click in all industries is always on the rise, which makes professional management that much more important. When taking over an existing attorney PPC account, HLM has observed that, on average, 70% of the budget is being wasted on clicks that lead nowhere. HLM has designed proprietary software that allows us to make sure the entire budget is used wisely to generate more leads. Plus, we’re all about transparency. You’ll be able to access your Paid Search accounts at any time so you know exactly where the budget is going.
Increase Your GOOGLE Reviews.
Building trust online starts with actual client reviews. Our Review Management package makes it easy to ask your clients for a review and provides one platform to manage your reviews across multiple sites.
In the legal industry, reviews can be hard to come by, especially great ones, because people don’t often want to make public a private matter. Your reputation affects nearly every channel of digital marketing.
Everywhere you look now, you’ll see reviews on Google, Yelp, and several other places online. When looking for an attorney, trust is one of the biggest factors for consumers. Reviews on third-party sites like Google and Yelp are some of the best ways to let people know they can trust you. Having a few bad reviews is ok when you do enough business, it’s likely. What’s critical is that you respond to them and demonstrate to the public you’re willing to do what it takes to make the situation right. Potential clients don’t expect perfection, but they do expect authenticity and your willingness to help them out.