Everything lawyers need
to get more clients.
Proven Strategies. Cutting Edge Technology. 5-Star Support.
Grow your Law Firm with HLM.
Websites Design for Law Firms.
You get one chance to look established, trustworthy, and credible online. Our responsive Web Designs elevate your brand, engage your visitors and persuade them to take an action.
Legal services are a very personal matter. Your website’s goals are to present you and your attorneys as approachable, trustworthy, and capable. People who are disclosing personal information want to know they will be taken care of by their attorney. Because most clients won’t need the same legal services very often, building brand loyalty takes a backseat to trying to get client information quickly on the first visit. Depending on the type of legal services, some websites are designed more for client research purposes like in the case of divorce, and some websites are designed more for quick action like in the case of DUI defense. In the research case, a robust blog with great content is essential. We’re always researching better ways to convert clients for attorneys and will apply those findings to your design.
Website Value.
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Short Term Impact
Once your new website is launched, you’ll feel an impact in new leads right away. Even if there is only a small amount of traffic coming to your website right now, converting even a few more of those visitors will have a quick impact on your business.
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Highest ROI
Your website is where you’ll feel your investment the most. Because so many channels are directed to your website, improvements here will have a positive impact on every marketing program you have running.
SEO for Law Firms.
Visibility for your services is key to growing your business online. Our SEO strategies make sure your company reaches potential clients when, where, and on how they are searching for your service.
Legal services are the highest competitive industry for Search Engine Optimization. There are no more easy opportunities. However, consistency and frequency of new, great content is the key to capitalizing on long tail searches, which result in big returns. Search engine marketing success for attorneys is based on robust content, the ability to secure reputable citations, and trustworthy contextual backlinks. If you’re marketing for a specific city as an attorney, you must have a physical address in that city to have a chance at first page rankings in the map pack for highly competitive services. We’ll make sure that your Google map listing is fully optimized and establish consistency across citation sources.
SEO Value.
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Long Term Impact
Building the equity of your website for organic (SEO) leads pays off big over time as cost for a lead can be minimal compared to the revenue received for each case. Not all gains are only long term though. If your site is at least 2 years old, there is a substantial opportunity for short term results by optimizing the on-page content of your website and classifying your local listings correctly.
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Highest ROI
As your traffic from Google, Bing, and Yahoo increase so will your leads. Because you’re not paying per click or lead, your cost for each lead will go down as you get more leads for the same SEO cost. With a great ranking position in a local market, SEO will be your lowest cost per lead source.
PPC Advertising for Law Firms.
Fast-track your business to the top of search results on Google, Bing, and Yahoo with a Paid Search strategy from HLM. We maximize your ad spend by following the data and adjusting the ad content on you display ads, PPC, and remarketing to get you more qualified leads at the lowest cost per click.
Paid Search (PPC) can be very advantageous for attorneys because of the higher revenue per sale of legal services where good ROI is very likely. The cost per click in all industries is always on the rise, which makes professional management that much more important. When taking over an existing attorney PPC account, HLM has observed that, on average, 70% of the budget is being wasted on clicks that lead nowhere. HLM has designed proprietary software that allows us to make sure the entire budget is used wisely to generate more leads. Plus, we’re all about transparency. You’ll be able to access your Paid Search accounts at any time so you know exactly where the budget is going.
PPC Value.
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Short Term Impact
Nothing generates new leads as fast as Paid Search. If you need leads now, this is your best bet. With our proven Paid Search strategies for lawyers you can be assured you’re getting leads at the lowest cost possible.
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Medium ROI
Leads from Paid Search will be more expensive than other channels because the competition is so high and the bid prices from competitors are always on the rise. However, with the right management strategy, you can still expect a good ROI.
Increase Your GOOGLE Reviews.
Building trust online starts with actual client reviews. Our Review Management package makes it easy to ask your clients for a review and provides one platform to manage your reviews across multiple sites.
In the legal industry, reviews can be hard to come by, especially great ones, because people don’t often want to make public a private matter. Your reputation affects nearly every channel of digital marketing.
Everywhere you look now, you’ll see reviews on Google, Yelp, and several other places online. When looking for an attorney, trust is one of the biggest factors for consumers. Reviews on third-party sites like Google and Yelp are some of the best ways to let people know they can trust you. Having a few bad reviews is ok when you do enough business, it’s likely. What’s critical is that you respond to them and demonstrate to the public you’re willing to do what it takes to make the situation right. Potential clients don’t expect perfection, but they do expect authenticity and your willingness to help them out.
Reviews Value.
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Long Term Impact
One bad review with no response can turn away a substantial amount of business. Keeping on top of negative reviews and building positive reviews will set your business apart. Additionally, because search engines, like Google, use reviews in their ranking algorithm, it’s critical for both short and long-term to continue to get positive reviews. Every attorney should have a minimum of five great reviews on Google to even be in consideration for ranking well.
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High ROI
Everyone can say they’re great on their website, so what can be the tiebreaker often for clients? Reviews. Most often a potential client will reach out to an attorney with the best reviews first. With our technology, in only 15 minutes a day, your office admin can be the difference in several leads going with your competitors.
FAQ's About Law Firm Digital Marketing
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What is SEO?
Most basically, it's the optimization tasks that go into getting you to rank well in search engines like Google. And there's a big difference between "optimization" and "optimized". SEO is like working out. Not all workout programs are right for everyone and largely depend on your fitness goals. If you service customers locally, HLM will approach optimizing you with local listings much differently than if you're a roofing marketing company with nationwide services. And like working out, it's not something you do once or only for a few weeks, it's something you stick with to get the best results and for the long term health of your company.
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Why do we need search engine optimization for digital marketing?
Search engines like Google and Bing know that customers will only use their search engines if they get quality results. Google's job is then to find the companies it feels are of the most quality. A great SEO company, like HLM, is your digital spokesperson using various tactics to communicate with search engines like Google all the things that make you a great company to recommend to customers.
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Which is better SEO or PPC?
Both. Wait, what? Both. SEO is great for the long term health of your heating and cooling business to protect your online reputation and ensure your building an asset (your website) which can consistently attract customers and produce new sales opportunities. PPC is great when you need leads now. If you're in a market with well established competitors which might take several months to out rank through SEO, PPC can get you in position quickly to get more sales opportunities as fast as possible. PPC does cost more than SEO due to the competitive bidding of advertisers, which is why most companies choose to have both strategies in motion at the same time to get leads now while growing their company for the future.
HLM: SEO & Digital Marketing Experts | Elevate Your Business
Join forces with HLM to enhance your online presence and achieve success.
