Get to Know Melissa Lastovica
Meet Melissa Lastovica.
Helping SMB Businesses Succeed with Online Marketing
Organic online growth is my specialty. I've partnered with thousands of clients over the past 7 years to help them reach more customers through a well-executed digital marketing strategy. I look forward to learning more about your business and helping you reach your growth milestones in 2025 and beyond!
- Associate Director of Customer Success
- 6+ years of digital marketing experience
- 3+ years with High Level Marketing
- Based in Fort Worth, Texas
- Specializes in helping HVAC, Healthcare, Med Spas, Plumbing, Restoration, and Property Management, among other industries & sectors
What Clients Say About Melissa.
"Melissa & HLM have been amazing from the start. Our business has been with them for the past 6 years. We have always received wonderful service from Melissa! Our website is fantastic and the support has always been excellent. I highly recommend HLM to anyone needing a website and digital marketing services to drive more business."
Mike Ringwald - Allergy & Asthma Center of Rochester
In Melissa's Own Words...
As an Associate Director of Customer Success, I find fulfillment in becoming part of my client’s businesses by learning about their strengths and uncovering where they have potential to improve and grow, then developing and executing on a marketing strategy to help them reach where they’re trying to go.
With 6 years of experience in the agency landscape, I’ve had the pleasure of guiding and overseeing thousands of digital marketing campaigns ranging from search engine optimization, paid search, blogs, social, local service ads, email marketing, and more. I truly enjoy helping unlock my client’s growth potential by tailoring a campaign around their unique service offerings and position in their market.
While at HLM, I’ve been promoted from a CSM to a Sr. CSM, to an Associate Director by consistently providing positive results for my clients, resulting in long term partnerships and expanded campaign strategies. I’ve helped Assisted Living and Memory Care facilities increase their occupancy by over 50% while they saw a 16% potential return on investment through their search engine optimization campaign with the organic leads we were able to drive to their website. I’ve also helped drive large ($150,000+) jobs to Restoration clients through our tailored paid campaigns.
Nothing is more rewarding than seeing the results of a well-executed marketing strategy. I am passionate about filling open capacity, helping companies hire more people, exceed their revenue targets, and moving individuals closer to their long-term business milestones.
The Metrics of Success
Moraine Ridge
Senior Living.
Significant SEO Success.
Moraine Ridge Senior Living invested in a Platinum SEO campaign that drove 32 high-quality leads over 12 months. With a close rate of 30%, Moraine Ridge was looking at a ROI of 16x. They increased their occupancy rate above 90% through their search engine optimization campaign.Surface
Solutions.
Better Website, Better Leads.
In 2023, Surface Solutions had us build them a brand new website with all new content and invested in a Gold Performance SEO campaign to help increase their website's reach to their entire target market. These efforts generate an average of 74 website leads a month, with a potential monthly ROI of 23.87xAllergy & Asthma
Center of Rochester.
Better Reputation, More Growth.
Allergy & Asthma Center of Rochester leans on the Get Feedback tool through their Footprint Dashboard to drive Google Reviews for their clinic. They now have over 131 Google reviews, allowing them to dominate the local map pack and drive an average of 95 calls a month through their Google listing alone.Fun Facts About Melissa.
-
What kind of music do you like? Who are some of your favorite artists?
Country music all the way! Some of my favorite artists and bands are Muscadine Bloodline, Zach Top, and Vincent Mason.
-
Do you have any pets?
I have a 5-year old cat named Reño. I'm definitely a cat lady through and through!
-
When not working, how do you enjoy spending your time?
I love house projects! Whether it's fixing something, redecorating, planting, or painting, I am always planning my next project!
HLM: SEO & Digital Marketing Experts | Elevate Your Business
Join forces with HLM to enhance your online presence and achieve success.