Generate More HVAC Leads from ChatGPT With These Recommendations

Google’s global market share dipped below ninety percent for the first time this decade, a clear signal that more consumers are shifting their search patterns. If you are looking to generate more customer phone calls on ChatGPT, there are six actionable items to review and improve that you can get started on today. 

Homeowners ask ChatGPT every day for local provider recommendations. They use search phrases like “AC Repair Companies in Atlanta”, “HVAC contractor Houston”, and “Best air conditioning companies Miami,” etc. Consistently, ChatGPT suggests four to six businesses within this area for the property owner to contact. 

How Can You Improve The Recommendation Potential for Your HVAC Company on ChatGPT?

Let's go through this entire process step-by-step to demonstrate. We'll use this search query: “AC repair companies in Atlanta”

Here's the list of companies we received: 

1. Reliable Heating & Air
2. Estes Services
3. Coolray Heating & Air
4. RS Andrews
5. PV Heating, Cooling & Plumbing
6. Empire Heating & Air Conditioning
7. Assured Comfort Heating, Air & Plumbing

We then asked ChatGPT to identify how these HVAC companies were chosen and ranked as recommendations in the Atlanta area. The 6 items below are the specific categories and focuses ChatGPT placed importance on.

Reputation & Customer Reviews

Companies were selected based on high ratings from platforms like Google, Yelp, and the Better Business Bureau (BBB).

Consistent positive feedback for customer service, technician professionalism, and effective repairs were specifically cited.

The Winners: Reliable Heating & Air and Coolray have thousands of reviews with 4.7+ star averages.

Experience & Longevity

Preference was given to businesses with a long history in the Atlanta area, implying reliability and long-term customer satisfaction.

The Winners: companies like Estes Services (since 1949) and Empire HVAC (since 1985) have deep roots and local trust.

Service Offerings & Availability

Companies offering 24/7 emergency services, same-day repair, and comprehensive HVAC solutions were favored. Those offering a wide range of services, including AC repair, replacement, maintenance, and indoor air quality improvements seemed to fair the best.

The Winners: RS Andrews and Coolray are known for fast response times and wide service coverage.

Certifications & Warranties

Many of the companies recommended by ChatGPT are licensed, bonded, and insured, with NATE-certified technicians (North American Technician Excellence). Some offer lifetime warranties or no-fee repair guarantees, boosting customer confidence.

The Winners: Coolray offers a lifetime parts and labor warranty, which is a strong differentiator.

Transparent Pricing & Promotions

Clear pricing models, seasonal promotions, and financing options make services more accessible.

The Winners: Reliable Heating & Air offers an AC unit for $69.99/month with installation included.

Online Presence & Accessibility

Lastly, businesses with well-designed, informative websites and easy scheduling tools were prioritized. A strong online presence often reflects modern customer service practices.

Key Factors That Influenced ChatGPT Recommendations

We then asked ChatGPT to provide an overview of HOW important each of the items above are, using a weighted percentage for how recommendations were determined. ChatGPT would not give us specific metrics, but we did receive “approximate” percentages.

1. Reputation & Customer Reviews – 30%

Why it matters: Consistently high ratings and positive feedback indicate strong customer satisfaction and reliability.

Measured by: Google/Yelp/BBB ratings, volume of reviews, patterns in complaints vs. praise.

2. Experience & Longevity – 20%

Why it matters: Long-standing companies tend to have more refined service processes and community trust.

Measured by: Years in business, local history, family ownership or franchise backing.

3. Services Offered & Availability – 15%

Why it matters: Comprehensive and emergency service offerings help meet urgent needs and broader HVAC demands.

Measured by: 24/7 service, same-day repair, installation, maintenance, and indoor air quality services.

4. Certifications & Warranties – 15%

Why it matters: Professional certifications and strong warranty policies reduce customer risk and ensure quality.

Measured by: NATE certification, state licensing, bonding, and warranty terms (e.g., lifetime warranties).

5. Transparent Pricing & Promotions – 10%

Why it matters: Clear, affordable pricing and accessible financing or discounts build customer trust.

Measured by: Online promotions, price transparency, financing availability.

6. Online Presence & Accessibility – 10%

Why it matters: A user-friendly website and online booking options enhance convenience and first impressions.

Measured by: Website functionality, mobile responsiveness, online chat, or scheduling.

HLM Can Help Improve Your HVAC Company's Visibility on ChatGPT

As AI changes the way people search for local businesses, our agency is helping HVAC companies, plumbers, electricians, and other service-based businesses get found where it matters most: in AI-powered search results.

We focus on improving content so that it appears in AI Overviews, Featured Snippets, and tools like Google SGE and ChatGPT. This means we create helpful, local content with clear answers to common questions, just the kind of information AI tools are built to share.

We also use AI-powered writing tools to research and create high-quality content faster. But we don’t rely on AI alone. Our in-house writing team thoroughly reviews all work to ensure it remains accurate and professional.

Our SEO team keeps up with the latest AI trends so we can adjust our strategies and stay ahead. By using AI in smart ways, we help our clients stand out in a fast-changing digital world.

“AI is changing how people search, and we’re making sure our clients stay ahead. By using AI tools to guide content and SEO, while keeping a human touch, we help local businesses stand out in today’s evolving search landscape.”

     - Matt Lacuesta, Director of SEO at High Level Marketing.

If you're curious how to improve your weighting for the above factors, we can analyze and evaluate your present performance as it relates to these items and others that may influence your ChatGPT performance.

Our team of digital marketing experts is constantly researching and implementing new tactics to improve our HVAC customers' performance across all search engines.

If you’re searching for opportunities to generate more leads and improve your recommendation rate on ChatGPT, HLM can help! Contact us today to schedule a complimentary marketing consultation.

For over fifteen years HLM has been helping home service companies fill their dispatch boards. If you are searching for a marketing agency to help you attract more customers and generate leads consistently, contact HLM to speak with a marketing expert today.