5 min read
The 10 Pillars of Digital Marketing Strategies That Produce Great ROI
In the fast-paced world of digital marketing, staying ahead...
General Digital Marketing
4 min read
Quality vs Quantity: Keyword Amount Matters Less Than You Think
Before my time at HLM, I worked briefly as a digital...
2 min read
Update Your Business Hours for More Google Visibility?
Google recently made news when they publicly acknowledged...
4 min read
Omnichannel Vs. Multichannel Marketing: Unleashing the Power of Both Strategies to Skyrocket Your Business
Picture this: You're in a bustling marketplace, and your...
5 min read
Comparing Intent-based and Awareness Marketing
As you work to grow your business, you want to drive more...
6 min read
Why Figuring Out Your Cost Per Lead Can Drive You Mad
It would seem comparing your marketing investments based on...
3 min read
Don't Let That Negative Google Review Prevent You From Getting New Business
"It takes 20 years to build a reputation and five minutes...
6 min read
Stay Competitive in the Local Market with a Digital Marketing Strategy
Toy Story is considered to be Pixar’s very first fully...
3 min read
How Much Should You Invest in Sales and Marketing?
I recently attended the American Marketing Association’s...
4 min read
Clicks, Conversions, and More: How to Measure Digital Marketing Success
Implementing a digital marketing strategy for the first...