Paid digital advertising is effective but expensive.
You get the most bang for your digital buck by being judicious with your ad dollars. The allure of paid advertising is the instant visibility of your products and services to the customers you are trying to reach, at the time of day you desire. Paid ads can put your business and brand in front of millions of new customers each month. Major search engines offer a wide range of advertising solutions, and business owners often wonder which makes the most sense for their goals. Managing an effective paid ad programs is critical to ensure you are receiving an ROI that allows for the business to be profitable. Most small business owners are willing to test out paid ads, but often wonder, where should they start?
Types of Paid Advertising
There are a variety of paid advertising platforms, including Bing, Facebook, Instagram, LinkedIn, and Twitter, to name a few. These platforms offer several paid advertising options including:
1. Search Ads:
This is the most basic form of paid advertising. In a search engine results page, like Google, these advertisements will appear at the top and bottom. Search ads don’t include any visuals and contain only text. They appear on search engines in accordance with the search terms entered in the search bar. Search ads are bid on in a manner that depends on how frequently the ad is viewed or clicked on.
2. Display Ads:
Display ads are used to promote brand awareness or a particular product or service. These ads feature an image/video and text. They are posted on partner websites and aimed at attracting consumers interested in specific goods or services.
3. Remarketing Ads:
This type of advertising gives you the chance to get people who have visited your website before to once again engage with your items or services. Your ads will emphasize the item or service that the audience has previously probed, reminding them to return to your website and purchase it.
4. Social Ads:
There are many social media platforms to choose from, so this form of advertising is usually the most common. Social ads can be found in social media feeds across different platforms. These ads are created on social media platforms such as Instagram, Facebook, and LinkedIn, and are targeted to a particular audience. They are beneficial to businesses that wish to increase their brand recognition or get users to interact with their goods or services on their website.
In this short video, HLM Digital Marketing Expert Jake Evans provides 4 basic Pro Tips BEFORE you go live with your paid advertising campaigns.
By watching this video, you'll learn:
- How an effective website and content strategy conveys the value of what your campaigns advertise.
- Tips to improve your Google reviews, so prospects will check them out.
- Ways to ensure you are organically found on Google on the day your ad campaign ends.
- The best ways to fully capitalize on every lead you get from your campaigns.
Paid ads are an essential part of your digital marketing strategy and should be executed with care. Make sure you’re prepared for success and are doing everything possible to guarantee YOUR greatest return on investment. BEFORE developing a paid ad campaign, review these four fundamental aspects of your digital marketing strategy to significantly boost your results.
You’re already stretched thin managing your business. Are you ready to get the most out of your digital marketing and return on investment from your paid efforts as possible?
Don’t go it alone!
Book your complimentary digital marketing consultation with Jake here:
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This article was originally written and posted in November of 2020, and was revised and published in October of 2023.
