Stand out in the home services industry with a strong digital foundation, including a website redesign with improved branding and structure, built-in SEO, and unmatched security to fuel your digital strategy.
Improve Your Online Reputation
70% of customers use online reviews to choose a local service provider. Our review management tool makes it easy to request feedback from your customers and ask those who rate you the highest to leave a review.
Dominate Local Search Results
Paid strategies help home services businesses book more jobs by dominating search results. Utilizing Google local services ads, PPC, Facebook Ads, and other platforms help your business reach the most engaged customers with the right message at the lowest cost-per-click.
More Web Traffic & Higher Search Rankings
HLM’s SEO specialists use local market and competitive insights to design an effective SEO strategy that helps search engines understand and index your business and positions you at the top of search results.
Benefit from Google Searches
Our home services marketers secure your position as an authority in the home services industry with original blogs and website content that answers questions most searched by your potential customers.
Win Local Customers
We optimize your Google Business listing and other local directories to help your business reach the top of Google Maps and the local 3-pack and provide more opportunities for people to find your business.
Stand out in the home services industry with a strong digital foundation, including a website redesign with improved branding and structure, built-in SEO, and unmatched security to fuel your digital strategy.
70% of customers use online reviews to choose a local service provider. Our review management tool makes it easy to request feedback from your customers and ask those who rate you the highest to leave a review.
Paid strategies help home services businesses book more jobs by dominating search results. Utilizing Google local services ads, PPC, Facebook Ads, and other platforms help your business reach the most engaged customers with the right message at the lowest cost-per-click.
HLM’s SEO specialists use local market and competitive insights to design an effective SEO strategy that helps search engines understand and index your business and positions you at the top of search results.
Our home services marketers secure your position as an authority in the home services industry with original blogs and website content that answers questions most searched by your potential customers.
We optimize your Google Business listing and other local directories to help your business reach the top of Google Maps and the local 3-pack and provide more opportunities for people to find your business.
Home Services Companies We Help.
We specialize in helping small to medium-sized Home Services companies succeed. By focusing on our strengths, we’re able to help your business deliver memorable online experiences that outsell the competition.
home services marketing strategy
Help customers find you online.
Digital marketing has become essential for home service businesses to attract prospective customers and generate leads. Since many residents use search engines to research home service businesses, HLM contractor websites are SEO optimized to support your specific marketing channels. By leveraging HLM home service marketing experts, home service businesses can increase visibility, build brand recognition and engage potential customers, to grow their home service business and become a leader in the home services industry.
best digital marketing platform for home services businesses
Take your business to a higher level.
Home services businesses need professional and secure home service websites to stay competitive in today's market. That's why our home service marketing agency specializes in creating lightning-fast websites that connect prospective customers with your home services company. We understand the constantly changing digital landscape and have developed our exclusive Footprint™ CMS platform to generate more qualified leads and maximize online visibility for local searches.
Looking for a home service marketing agency with more transparency? Not all home services marketing agencies offer the transparency we can with our exclusive Footprint Dashboard. Whether your website is built on our Footprint CMS or WordPress, you can see your digital marketing strategy in action with your custom Footprint Dashboard. The Footprint Dashboard not only gives home service contractors insights into key metrics, campaign success, lead generation, and ROI, but it’s also an all-in-one hub of marketing tools to gather insights on prospective customers, track leads, respond to, and rate lead quality, generate reviews, and monitor HLM team activities.
Build your reputation and get more Google reviews.
As a home services contractor, it is vital to understand the significance of Google reviews in building trust with search engines and securing local customers. Recent studies show that over 70% of people use online reviews when choosing a home improvement, home repair, or home services company. Maintaining a positive online reputation requires helping satisfied customers to leave reviews on Google. Positive reviews can attract prospective residents and strengthen your home services company's credibility, while negative ones can tarnish its standing.
HLM makes it easy for home service contractors to request reviews and then actively manage and monitor them using their Footprint Dashboard. When combined with content marketing, a professionally designed home services website design, and a fully optimized Google Business Profile, you can build trust between yourself, Google, and prospective customers - ultimately leading to more sales and revenue.
The primary difference between paid search (PPC) and organic search (SEO) is the cost.
SEO is great for the long-term health of your company to protect your online reputation and ensure you're building an asset (your website) that can consistently attract customers and produce new sales opportunities.
PPC is great when you need leads now. If you're in a market with well-established competitors that might take several months to outrank through SEO, PPC can get you in a position quickly to get more sales opportunities as quickly as possible.
PPC does cost more than SEO due to the competitive bidding of advertisers, which is why most companies choose HLM to have both strategies in motion at the same time to get leads now while growing their business for the future.
Google Ads (AdWords) capture customers who are searching specifically for your products and services. Typically, those customers already have a need or a problem and are searching for a solution.
Google Ads allows you to present your company as the solution. In comparison,
Facebook Ads are great for building awareness for your products and services to people who may not be aware of your service or even know they had a problem you're bringing to their attention.
Facebook Ads can work great for new products and employee recruitment campaigns. HLM executes campaigns for many purposes for clients and typically recommends maximizing Google Ads first.
It can be, especially if you self manage your campaign or neglect it. We find the most waste goes to irrelevant searches that don’t result in new leads for your company. HLM approaches campaigns by first having a kickoff call with you to help determine what lead cost would make ROI sense for your company.
Yes. Google would prefer it, as it would result in more money for Google. We find nearly every company who comes to us and was previously managing their own campaign saves more money in wasted spend than our professional management costs. Likely for less cost, you can be getting much better performance having a professional Paid Ads management company like HLM.
A business listing is not enough to attract or engage new customers. The first place anyone looking to hire a Home Services contractor is their website. Why? Because people make emotional decisions. A website is your first chance to create a fantastic first impression. Your website should be filled with all the information a person searching the web for a home services contractor will need to make a purchase decision. Customers want to see your location, your projects, what services you offer, and how much you charge.
However, it's not enough to create a website; it needs to be updated and maintained with new service updates, new projects, customer testimonials, ads, or promotions. A website is the first step in building a solid foundation to help grow your business for years.
SEO for home services is an online marketing strategy and tactic that gets your home services company to the top of local search results when customers search for your services. Search Engine Optimization is a process that makes your website more visible. It does this by using on-page and off-page tactics like keyword strategies and ensuring NAP (name, address, phone number) are consistent across the web to build trust and send the right signals to search engines.
A big first step to helping your SEO team is to create and fill out your Google Business Profile completely. As an HLM customer with an SEO package, we'll handle all your local SEO optimization needs.
Yes! You should absolutely include a social media strategy for your home services business. It's more important than ever for home services businesses to engage potential customers online and build their brand presence.
In this digital age, word-of-mouth advertising and occasional advertisements are not enough. Featuring testimonials and current projects on your social media pages is an excellent way to engage new customers and get them excited about working with you.,
HLM: SEO & Digital Marketing Experts | Elevate Your Business
Join forces with HLM to enhance your online presence and achieve success.
