Everything landscapers need
to get more customers.
Proven Strategies. Cutting Edge Technology. 5-Star Support.
Grow your company with HLM.
Websites Design for Landscapers.
You get one chance to look established, trustworthy, and credible online. Our responsive Web Designs elevate your brand, engage your visitors and persuade them to take an action.
When it comes to landscaping services like design, installation of trees, shrubs, plants, and pavers, or lawn care services, homeowners and property managers will go to your website to do one thing- research. Whether they came to your website through a web search or because they saw your name on a truck or flyer, your website needs to be an extraordinary display of your capabilities. Homeowners want to be inspired by work you’ve done, while they imagine the possibilities for their own yards. Investing in a professional landscaping website for your business is one of the most important investments for growth you can make.
Website Value.
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Short Term Impact
For landscaping websites, first impression is everything and investing in professional photography or a good smartphone to capture your work is definitely worthwhile. Once your new website is launched, you’ll notice an immediate difference in the number of landscaping leads you receive. Even if there is only a small amount of traffic coming to your website right now, converting even a few more of those visitors will make a noticeable improvement to your bottom line
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Highest ROI
When it comes to digital marketing for landscaping companies, a beautiful website is where you’ll see the biggest return on investment. Nearly every bit of marketing and advertising for your landscape company can be tied to your website, so investing in a website that inspires visitors to dream about their ideal yard and entices them to call you for a consultation is worth every penny.
SEO for Landscapers.
Visibility for your services is key to growing your business online. Our SEO strategies make sure your company reaches potential customers when, where, and on how they are searching for your service.
The landscaping market is competitive, and no matter where you’re located, you’re guaranteed to have a competitor or two in your city. Expand your service area just a few miles away from your business and you could have dozens of other lawn care and landscaping companies to compete against. Our proven SEO strategy for landscapers combines an attention grabbing web design with trust signals and optimizing content that speaks to homeowners and is relevant to search engines. Users will usually arrive to your website from a search for one of these services. Effective landscape SEO strategies give you visibility at the local level and increases its effectiveness with SEO-related citation platforms like Google My Business and even voice search.
SEO Value.
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Long Term Impact
Whether you’re in a small town or major city, our full-circle approach to SEO for landscaping companies will help you get found for your services on all devices. Search engine optimization ramps up visibility for your business over time. You’ll notice steady month-over-month gains, but moving your business to the top of lawn and landscape search results takes consistent management and time. Because Google only wants to include relevant, useful content at the top of their results, they are careful to only promote reputable landscaping businesses that demonstrate authority in the topic to top spots. With continued management of your SEO form HLM, you’ll see visibility beginning in your local area before we expand outward. This strategy makes your business more harder push out of the top spots once they are achieved.
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Highest ROI
Consistent visibility gains take time, but once achieved, can pay big returns over the course of years, especially when considering the wide variety of landscaping and seasonal services your business could be getting new clients from. As a leader in SEO strategies, we anticipate changes in the market and technologies, so features like local citations, smartphone optimization, and voice search optimization are already in-place when homeowners use a new method of doing their online research. This positions your company to always be visible, making our SEO of the most fundamental services our clients benefit from.
PPC Advertising for Landscapers.
Fast-track your business to the top of search results on Google, Bing, and Yahoo with a Paid Search strategy from HLM. We maximize your ad spend by following the data and adjusting the ad content on you display ads, PPC, and remarketing to get you more qualified leads at the lowest cost per click.
Whether your landscaping company is ranking organically on the first page of search results or not (the organic results are those that appear below the paid ads and the map pack), Paid Search is an excellent strategy to ensure your landscaping services have prominent placement at the very top of landscaping service search results. When combined with a well-designed landing page specific to a landscaping service or seasonal promotion, Paid Search can significantly increase the amount of leads you receive from new customers.
PPC Value.
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Short Term Impact
Paid Search landing pages are quick to create and once the campaign is turned on, you’ll see the results almost immediately. You can reach a general group of people or you can get very specific with demographics, locations, keywords, and more. Paid Search is not influenced by your website, so getting to the top of search results with a single page is possible. And because you are targeting a very specific search criteria, the landscaping leads you get from a Paid Search campaign, display ad or PPC, are more qualified and closer to being ready to commit to buy.
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Medium ROI
When done correctly, Paid Search has the potential to dramatically transform your landscaping business. While each lead costs you money, and the cost can vary by day, time, location, and keyword, with an experienced SEO strategist monitoring your campaigns, you can rest assured knowing a professional is making sure you get the best leads for the lowest cost-per-click.
Increase Your GOOGLE Reviews.
Building trust online starts with actual customer reviews. Our Review Management package makes it easy to ask your customers for a review and provides one platform to manage your reviews across multiple sites.
Homeowners have a pretty good idea how much a quality landscaping project is going to cost. Before hiring any contractor, a savvy homeowner will go to a variety of 3rd party sites to read your reviews and that includes Google, Yelp, Angie’s List, Houzz, and many others. A solid online reputation means the difference between gaining new clients and losing them to your competitors with better reviews.
Reviews Value.
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Long Term Impact
Truth is, on a website, everyone claims to be great. So the more you can encourage people to leave good reviews on a third party site like Google My Business, the more credible the reviews will be. Also, search engines, like Google, use reviews in their ranking algorithm, making the collection of positive reviews critical for both short and long-term SEO efforts. Every landscaping company should have a minimum of five great reviews on Google to even be in consideration for ranking well.
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High ROI
One bad review with no response can cost you a substantial amount of business. But a negative review with a well thought out response, among a bunch of great reviews is considered normal. So encouraging your customers to leave positive reviews and managing your not-so-great reviews is essential to earning trust among homeowners. With our technology, you can encourage positive reviews and manage unfavorable ones in just 15 minutes a day. It's a small price to pay for yielding such a big impact.
FAQ's About Landscaper Digital Marketing
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What is SEO?
Most basically, it's the optimization tasks that go into getting you to rank well in search engines like Google. And there's a big difference between "optimization" and "optimized". SEO is like working out. Not all workout programs are right for everyone and largely depend on your fitness goals. If you service customers locally, HLM will approach optimizing you with local listings much differently than if you're a roofing marketing company with nationwide services. And like working out, it's not something you do once or only for a few weeks, it's something you stick with to get the best results and for the long term health of your company.
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Why do we need search engine optimization for digital marketing?
Search engines like Google and Bing know that customers will only use their search engines if they get quality results. Google's job is then to find the companies it feels are of the most quality. A great SEO company, like HLM, is your digital spokesperson using various tactics to communicate with search engines like Google all the things that make you a great company to recommend to customers.
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Which is better SEO or PPC?
Both. Wait, what? Both. SEO is great for the long term health of your heating and cooling business to protect your online reputation and ensure your building an asset (your website) which can consistently attract customers and produce new sales opportunities. PPC is great when you need leads now. If you're in a market with well established competitors which might take several months to out rank through SEO, PPC can get you in position quickly to get more sales opportunities as fast as possible. PPC does cost more than SEO due to the competitive bidding of advertisers, which is why most companies choose to have both strategies in motion at the same time to get leads now while growing their company for the future.
HLM: SEO & Digital Marketing Experts | Elevate Your Business
Join forces with HLM to enhance your online presence and achieve success.
