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Penny M

4 min read

Google's Helpful Content Update: 6 Facts You Need to Know

It’s no secret that Google Search is constantly at work, putting the most helpful content into the hands of its users. And Google’s most recent update, the Helpful Content Update, has arrived on the...

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Explore All.

4 min read

Google's Helpful Content Update: 6 Facts You Need to Know

It’s no secret that Google Search is constantly at work,...

3 min read

The Real Business Impact of a Fully Optimized Website from HLM

What is an SEO Optimized Website? SEO, or search engine...

2 min read

Google GA4 vs Universal Analytics: Key Metric Changes

Google Analytics 4 (GA4) is a web analytics tool that helps...

2 min read

5 Ways to Earn More Referrals from Your Customers

You don't need the latest referral marketing statistics to...

2 min read

5 Ways Google GA4 Helps You Gain More Customers

Google Analytics 4 (GA4) is the latest version of Google...

2 min read

The 5 Most Important Metrics to Track with Google GA4

Google Analytics 4 (GA4) is the latest version of Google...

2 min read

Key differences between Google UA and Google GA4

Google Analytics (GA) and Universal Analytics (UA) are two...

3 min read

6 Proven Ways to Reduce Your Cost per Lead

Did you know billions of dollars are spent with digital...

A visually appealing graphic displaying digital aesthetics and data, representing an SEO strategy. The image showcases the intersection of design elements and analytical insights, highlighting the importance of data-driven approaches for effective SEO strategies.

4 min read

Why You Should Hire an Agency to Handle Your SEO

As a local business owner, whether you're a contractor,...

3 min read

3 Building Blocks of a Strong Digital Foundation

As an expert in the home services industry, you know how...