Digital Marketing Service for Senior Living Communities.

FAQs About Digital Marketing for the Senior Care Communities.

• Does HLM have experience with website design for senior living communities?

  Senior living communities need professional and secure senior living websites to stay competitive in today's market. That's why our senior living web design company specializes in creating lightning-fast websites that connect prospective residents and their families with your community. We understand the constantly changing digital landscape and have developed our exclusive Footprint™ CMS platform to generate more senior living leads and maximize online visibility for your senior living or assisted living community. 

• Are there optimizations that can be done to improve the visibility of our GBP profile?

  HLM recognizes the importance of this digital real estate and has advanced strategies to help elevate your performance online. Your GBP (Google Business Profile) is on the most critical components of your marketing strategy. It often places you at the top of search results, showcasing your reviews and photos online. HLM recognizes the importance of this digital real estate and has advanced strategies to help elevate your performance online.  

  
  To keep your senior care community at the top of search engine results, we've got the best SEO solutions in place. Our strategies are designed to maximize online visibility and draw in potential residents who are using search engines to research senior living options.
  We understand that the online landscape is constantly shifting, and our SEO strategies evolve with these changes. We're always on the lookout for the latest SEO trends and algorithm updates, ensuring your senior care community remains at the forefront of search engine results.

• Are paid ads programs effective at increasing resident enrollment?

  As one of the industry's leading digital marketing agencies trusted by senior care communities, HLM recognizes the importance of resident growth and ROI for your digital marketing investment. We're adept at leveraging Social Media and Google Paid Ads for cost-effective lead generation.  

  Google Ads (AdWords) capture customers who are searching specifically for your services. Typically, those people already have a need or a problem and are searching for a solution. Google Ads allows you to present your senior care solution as the best choice.
  
  Facebook Ads are great to build awareness for your community and services to people who are more emotionally driven and are looking to get a feel for your community or service through Facebook posts. Facebook Ads can work great for new communities, engaged communities, and employee recruitment campaigns. HLM executes campaigns for many purposes for clients and typically recommends maximizing Google Ads first.

• Does HLM provide me with visibility and lead tracking for my digital marketing program?

  HLM leverages advanced technology and transparent reporting with all of our digital marketing solutions. It's important to understand how we leverage advanced technology in senior living marketing. At HLM, we're not just about adopting the latest tech; we're about using it intelligently to drive results. We utilize cutting-edge tools and analytics to optimize your digital marketing campaigns and identify opportunities for growth. But it's not just about the technology. We believe in the benefits of transparent reporting in our digital marketing services. We provide clear, detailed reports that show exactly how your marketing budget is being spent and what results it's yielding. This transparency not only helps you understand our strategies but also builds trust and fosters an environment of collaboration. With HLM, you don't just get advanced tech, you also get honest, transparent reporting.