SEO Service for Senior Living Communities.
SEO marketing services that expand your reach and attract more residents.
Does Google Favor Your Senior Living Community?
Join hundreds of senior housing communities getting found online with SEO from HLM.
Maintaining 95% Occupancy
““With HLM, I can now focus all my attention on managing my community and taking care of staff”
- Michael Klein
Park House Southfield
59% More Leads from Google Local Pack
“HLM understands the senior living industry. They are more instrumental in generating family tours than other agencies we’ve worked with.”
- Michael Klien
Moraine Ridge Senior Living
248 Leads in First 6 Months
“HLM adapts to fit our needs. We see results and highly recommend them.”
- Julie Podewitz
Vitality Court
"AI is quickly changing the playing field for local businesses. Maintaining visibility and growing organic performance needs the help of an experienced SEO and Content team that understands your business."
- Chris Brown, Director of Organic at HLM
What Can HLM Do for You?
Find out now with a FREE 15-minute strategy session!
Local SEO Service To Improve Visibility and Drive Resident Growth
Visibility for your services is key to growing your business online. For over a decade, HLM, a proven leader in the senior care marketing industry has helped senior living and housing communities attract new residents online with a proven SEO process.
Since many senior family members use the internet to research senior care options, HLM senior care websites are SEO optimized to support your community's specific marketing channels. By leveraging HLM senior care marketing experts, senior living communities and home care agencies can increase visibility, build brand recognition, and engage potential residents, increasing occupancy rates while creating a vibrant senior care community.
Hyper-Local SEO to Improve Your Senior Care Community Visibility on Google Maps
Our team of SEO experts work tirelessly to understand the ins and outs of your senior care business. We then apply this knowledge to create targeted SEO strategies that boost your online visibility, drive traffic, and generate leads.
We're not just about getting your website to the top of search engine results. We're about keeping it there. We continuously monitor your website's performance, making necessary adjustments to maintain and improve your online visibility across all search engines.
We've got the expertise, the passion, and the proven SEO strategies to keep your senior care community at the top of search engine results. We're dedicated to helping you attract and engage with potential residents online.
Visibility for your services is key to growing your business online. Our SEO strategies ensure your practice reaches potential customers when, where, and how they search for your service. Google Maps is a critical part of your digital strategy and HLM leverages advanced technology and the industry's best practices to elevate your listing and expand the reach of your senior housing community.
0%
Of move-ins are from people within 11 miles of the community.
0
People moving into senior living communities have 20+ interactions.
0%
Of senior living website visits are from smartphones.
Work With an Experienced Senior Care Housing Marketing Agency.
To keep your senior care community at the top of search engine results, we've got the best SEO solutions in place. Our strategies are designed to maximize online visibility and draw in potential residents who are using search engines to research senior living options.
Our strategic digital marketing services are specifically designed for senior care communities with one location or multiple locations that offer one level of service or multiple levels of care (memory care, nursing, 55+) that are searching for greater visibility online and more potential patients. We specialize in enhancing your dentist office website visibility and connecting you with prospective patients in your local area and region who are searching for the products and services you offer.
Local Website Optimization
We optimize your online presence to attract local customers through targeted Senior Care keywords and smart on-page SEO.
- Maximize Local Visibility
- Outpace Competitors
Content Marketing
Dynamic content marketing strategies that integrate senior care industry keywords that satisfy research (why, how to prevent, self-care) and buying (how soon, how much) intent.
- Engage New Patients
- Drive Organic Traffic
Technical SEO
The success of your digital marketing campaign relies heavily on Google and leading search engines' ability to crawl, index and rank your content.
- Improve website page speed
- Find and fix broken pages and links
Google Business Profile
We strategically enhance your Google Business Profile (formerly GMB) to boost visibility in local search results and on Google Maps.
- Top of Search Results
- Increase Engagement and Website Traffic
Business Listing Management
Directory citations are crucial for local search. We fix, create, & clean up your business information across 70+ essential directories.
- Visibility in More Searches
- Credibility with Search Engines
Review Management
Put your best foot forward with a review management tool that helps you engage residents and respond to reviews from previous residents.
- Attract New Residents
- Build Trust & Loyalty
Secure Your Competitive Advantage.
Higher Local Search Rankings
Shortly after our SEO strategy is in place and search engines are indexing your site, your (business) will start climbing in search results, especially in the ‘Local Pack’ (the top three local businesses displayed on Google Maps) when searching for related local terms.
Exclusive Technology
Our Footprint™ Technology connects you to your customers and easily adapts to constantly changing conditions online. Footprint is a patented web design and hosting platform created specifically to drive website visibility and traffic. It’s easy to maintain and integrates with many CRMs and reporting tools in the market.
Original Content People Want
Our content writers develop the right content to reach your ideal customer at the right time, with the right message. Increasing engagement, especially on local geo-targeted website pages helps position your brand as an authority with customers and search engines.
More Patient Inquiries and Appointments
If you're like most (industry) business owners, your primary measure of success is jobs and revenue. With your Footprint dashboard, you'll not only see where your best leads are coming from but you can rate them so we can help get you more!
Increased Positive Online Reviews
We have tools and support to help you acquire more feedback and Google reviews to signal that local patients are not only finding you but also appreciating your services.
Consistent and Accurate NAP (Name, Address, Phone Number)
We ensure your business and contact information needs are consistent across relevant local directories to help build trust with customers and search engines. You can see your local listings and how much traffic they're driving in your Footprint dashboard.
Higher Local Search Rankings
Shortly after our SEO strategy is in place and search engines are indexing your site, your (business) will start climbing in search results, especially in the ‘Local Pack’ (the top three local businesses displayed on Google Maps) when searching for related local terms.
Exclusive Technology
Our Footprint™ Technology connects you to your customers and easily adapts to constantly changing conditions online. Footprint is a patented web design and hosting platform created specifically to drive website visibility and traffic. It’s easy to maintain and integrates with many CRMs and reporting tools in the market.
Original Content People Want
Our content writers develop the right content to reach your ideal customer at the right time, with the right message. Increasing engagement, especially on local geo-targeted website pages helps position your brand as an authority with customers and search engines.
More Patient Inquiries and Appointments
If you're like most (industry) business owners, your primary measure of success is jobs and revenue. With your Footprint dashboard, you'll not only see where your best leads are coming from but you can rate them so we can help get you more!
Increased Positive Online Reviews
We have tools and support to help you acquire more feedback and Google reviews to signal that local patients are not only finding you but also appreciating your services.
Consistent and Accurate NAP (Name, Address, Phone Number)
We ensure your business and contact information needs are consistent across relevant local directories to help build trust with customers and search engines. You can see your local listings and how much traffic they're driving in your Footprint dashboard.
Want More from a Senior Living Marketing Agency?
Book your FREE 15-minute strategy session now!
In today’s digital world, how can you reach more potential residents and their family members and convince them to choose your community?
We're passionate about crafting SEO-optimized websites that generate leads and outshine the competition. Our mission? To help your senior living community create unforgettable online experiences that impress and exceed expectations.
HLM provides custom digital marketing strategies to reach more potential residents, increase occupancy, and grow your senior living community online.
The HLM Difference.
Marketing Specialists.
The right team to trust for your branding and marketing.
- Holistic, multi-channel strategies
- Dedicated performance manager
- Regular performance reviews
- Google certified marketers
Footprint™ Technology.
Stay on top of your marketing and your business.
- Monitor your market & competitors
- Fast, secure, stable websites
- Update content quickly & and confidently
- Stay on top of algorithm changes
Agency Transparency.
Real-time insight into key metrics, campaigns, lead quality, and ROI.
- Lead tracking & management
- Generate & respond to Google reviews.
- Track your marketing investment.
- Know what our team is doing.
FAQ's About Search Engine Marketing for Senior Living Housing Communities.
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Can website content help me attract family members searching for advice and making long-term planning decisions?
Content marketing has greatly increased in importance, and Google has multiple algorithms in place to review and analyze "helpful" content. HLM works to create engaging content that resonates with your target audience, giving you an edge over your competitors. Our diverse senior care industry knowledge will shine through as we craft engaging content that resonates with search engines and users alike. We can help you build awareness for cosmetic and restorative dental services, build brand awareness, and grow your patient reach online.
We also help to make sure that the strategy is identifying and implementing the right keywords, boosting your SEO efforts. We're not just enhancing our online presence; we're building a brand that people trust and prefer.
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Does HLM have experience with memory care, nursing homes and 55+ communities?
HLM has been helping a wide range of senior care communities achieve their growth goals and attract new residents for over a dozen years. Our proven processes and industry-leading technology help us power effective digital marketing campaigns for thousands of small businesses.
HLM senior care websites are SEO-optimized to support your community's specific marketing channels. By leveraging HLM senior care marketing experts, senior living communities and home care agencies can increase visibility, build brand recognition, and engage potential residents, increasing occupancy rates while creating a vibrant senior care community.
But we're not just about getting you to the top of search engine results. We also work to keep you there. We constantly monitor and adjust your SEO strategies to ensure they're still effective in the ever-changing digital landscape.
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Can social media marketing help me grow our communities brand awareness?
Social media is a great way to grow your brand and attract new residents. Combining a great social media marketing strategy with a well-optimized website can help supercharge your community's growth. Your brand can gain recognition, showcasing your employees and facilities in unique and authentic ways online, which will resonate with potential residents and their family members in the future.
SEO helps ensure your visibility for branded searches and keeps customer referrals on your properties and in your sales funnel. A well-optimized website can also help showcase your products and services to family members who are researching local senior living options and making buying decisions.
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How will HLM leverage AI into my marketing strategy?
HLM prides itself on leveraging technology and AI to help stay ahead of industry trends in all aspects of digital marketing. We're not just tracking keywords; we're diving deep into analytics and focusing on what potential residents in your area might be searching for. We are following and adapting to the rapid changes in search and following the best practices from Google and Bing as we approach AI and the integration within search results, tools, strategy, and content.
As more family members and potential residents turn to online searches to answer questions and get advice, we leverage the best tools in the industry to capture this data and integrate this into your strategy. With our focus on the latest trends and local search optimization, we're helping your dental practice grow.
HLM: SEO & Digital Marketing Experts | Elevate Your Business
Join forces with HLM to enhance your online presence and achieve success.