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SEO Service for Senior Living Communities.

SEO marketing services that expand your reach and attract more residents.

Christopher Brown

"AI is quickly changing the playing field for local businesses. Maintaining visibility and growing organic performance needs the help of an experienced SEO and Content team that understands your business."

- Chris Brown, Director of Organic at HLM

What Can HLM Do for You?

Find out now with a FREE 15-minute strategy session!

Local SEO Service To Improve Visibility and Drive Resident Growth 

Visibility for your services is key to growing your business online. For over a decade, HLM, a proven leader in the senior care marketing industry has helped senior living and housing communities attract new residents online with a proven SEO process. 

Since many senior family members use the internet to research senior care options, HLM senior care websites are SEO optimized to support your community's specific marketing channels. By leveraging HLM senior care marketing experts, senior living communities and home care agencies can increase visibility, build brand recognition, and engage potential residents, increasing occupancy rates while creating a vibrant senior care community.

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Industry_Independent-_-Assisted-Living-SEO_desktop

Hyper-Local SEO to Improve Your Senior Care Community Visibility on Google Maps  

Our team of SEO experts work tirelessly to understand the ins and outs of your senior care business. We then apply this knowledge to create targeted SEO strategies that boost your online visibility, drive traffic, and generate leads.

We're not just about getting your website to the top of search engine results. We're about keeping it there. We continuously monitor your website's performance, making necessary adjustments to maintain and improve your online visibility across all search engines.

We've got the expertise, the passion, and the proven SEO strategies to keep your senior care community at the top of search engine results. We're dedicated to helping you attract and engage with potential residents online.

Visibility for your services is key to growing your business online. Our SEO strategies ensure your practice reaches potential customers when, where, and how they search for your service. Google Maps is a critical part of your digital strategy and HLM leverages advanced technology and the industry's best practices to elevate your listing and expand the reach of your senior housing community.   

0%

Of move-ins are from people within 11 miles of the community.

0

People moving into senior living communities have 20+ interactions.

0%

Of senior living website visits are from smartphones.

Work With an Experienced Senior Care Housing Marketing Agency.

To keep your senior care community at the top of search engine results, we've got the best SEO solutions in place. Our strategies are designed to maximize online visibility and draw in potential residents who are using search engines to research senior living options. 

Our strategic digital marketing services are specifically designed for senior care communities with one location or multiple locations that offer one level of service or multiple levels of care (memory care, nursing, 55+) that are searching for greater visibility online and more potential patients.  We specialize in enhancing your dentist office website visibility and connecting you with prospective patients in your local area and region who are searching for the products and services you offer. 

Local Website Optimization

We optimize your online presence to attract local customers through targeted Senior Care keywords and smart on-page SEO.

  • Maximize Local Visibility
  • Outpace Competitors

Content Marketing

Dynamic content marketing strategies that integrate senior care industry keywords that satisfy research (why, how to prevent, self-care) and buying (how soon, how much) intent.

  • Engage New Patients
  • Drive Organic Traffic

Technical SEO

The success of your digital marketing campaign relies heavily on Google and leading search engines' ability to crawl, index and rank your content. 

  • Improve website page speed
  • Find and fix broken pages and links

Google Business Profile

We strategically enhance your Google Business Profile (formerly GMB) to boost visibility in local search results and on Google Maps.

  • Top of Search Results
  • Increase Engagement and Website Traffic

Business Listing Management

Directory citations are crucial for local search. We fix, create, & clean up your business information across 70+ essential directories.

  • Visibility in More Searches
  • Credibility with Search Engines

Review Management

Put your best foot forward with a review management tool that helps you engage residents and respond to reviews from previous residents.

  • Attract New Residents
  • Build Trust & Loyalty

Secure Your Competitive Advantage.

Higher Local Search Rankings

Shortly after our SEO strategy is in place and search engines are indexing your site, your (business) will start climbing in search results, especially in the ‘Local Pack’ (the top three local businesses displayed on Google Maps) when searching for related local terms.

Exclusive Technology 

Our Footprint™ Technology connects you to your customers and easily adapts to constantly changing conditions online. Footprint is a patented web design and hosting platform created specifically to drive website visibility and traffic. It’s easy to maintain and integrates with many CRMs and reporting tools in the market.

Original Content People Want

Our content writers develop the right content to reach your ideal customer at the right time, with the right message. Increasing engagement, especially on local geo-targeted website pages helps position your brand as an authority with customers and search engines.

More Patient Inquiries and Appointments

If you're like most (industry) business owners, your primary measure of success is jobs and revenue. With your Footprint dashboard, you'll not only see where your best leads are coming from but you can rate them so we can help get you more!

Increased Positive Online Reviews

We have tools and support to help you acquire more feedback and Google reviews to signal that local patients are not only finding you but also appreciating your services.

Consistent and Accurate NAP (Name, Address, Phone Number)

We ensure your business and contact information needs are consistent across relevant local directories to help build trust with customers and search engines. You can see your local listings and how much traffic they're driving in your Footprint dashboard.

Higher Local Search Rankings

Shortly after our SEO strategy is in place and search engines are indexing your site, your (business) will start climbing in search results, especially in the ‘Local Pack’ (the top three local businesses displayed on Google Maps) when searching for related local terms.

Exclusive Technology 

Our Footprint™ Technology connects you to your customers and easily adapts to constantly changing conditions online. Footprint is a patented web design and hosting platform created specifically to drive website visibility and traffic. It’s easy to maintain and integrates with many CRMs and reporting tools in the market.

Original Content People Want

Our content writers develop the right content to reach your ideal customer at the right time, with the right message. Increasing engagement, especially on local geo-targeted website pages helps position your brand as an authority with customers and search engines.

More Patient Inquiries and Appointments

If you're like most (industry) business owners, your primary measure of success is jobs and revenue. With your Footprint dashboard, you'll not only see where your best leads are coming from but you can rate them so we can help get you more!

Increased Positive Online Reviews

We have tools and support to help you acquire more feedback and Google reviews to signal that local patients are not only finding you but also appreciating your services.

Consistent and Accurate NAP (Name, Address, Phone Number)

We ensure your business and contact information needs are consistent across relevant local directories to help build trust with customers and search engines. You can see your local listings and how much traffic they're driving in your Footprint dashboard.

Want More from a Senior Living Marketing Agency?

Book your FREE 15-minute strategy session now!

Industry_HVAC marketing_team 1

In today’s digital world, how can you reach more potential residents and their family members and convince them to choose your community?

We're passionate about crafting SEO-optimized websites that generate leads and outshine the competition. Our mission? To help your senior living community create unforgettable online experiences that impress and exceed expectations.

HLM provides custom digital marketing strategies to reach more potential residents, increase occupancy, and grow your senior living community online.

The HLM Difference.

Marketing Specialists.


The right team to trust for your branding and marketing.

  • Holistic, multi-channel strategies
  • Dedicated performance manager
  • Regular performance reviews
  • Google certified marketers

Footprint™ Technology.


Stay on top of your marketing and your business.

  • Monitor your market & competitors
  • Fast, secure, stable websites
  • Update content quickly & and confidently
  • Stay on top of algorithm changes

Agency Transparency.


Real-time insight into key metrics, campaigns, lead quality, and ROI.

  • Lead tracking & management
  • Generate & respond to Google reviews.
  • Track your marketing investment.
  • Know what our team is doing.

FAQ's About Search Engine Marketing for Senior Living Housing Communities.

 

CTA_Sales-rep_Jake-Evans

HLM: SEO & Digital Marketing Experts | Elevate Your Business

Join forces with HLM to enhance your online presence and achieve success.