Digital Marketing Service for Senior Living Communities.
Efficient, effective digital marketing services from HLM.
Is Your Digital Agency Delivering?
Join hundreds of satisfied senior living communities who are getting more from their marketing with HLM.
Maintaining 95% Occupancy
““With HLM, I can now focus all my attention on managing my community and taking care of staff”
- Michael Klein
Park House Southfield
59% More Leads from Google Local Pack
“HLM understands the senior living industry. They are more instrumental in generating family tours than other agencies we’ve worked with.”
- Michael Klien
Moraine Ridge Senior Living
248 Leads in First 6 Months
“HLM adapts to fit our needs. We see results and highly recommend them.”
- Julie Podewitz
Vitality Court
"Unlocking business growth requires a well-crafted digital marketing strategy and an experienced agency to make it work. You’ll get them both with HLM!"
Liliya Sims, Digital Strategy Manager at HLM
What Can HLM Do for You?
Find out now with a FREE 15-minute Strategy Session!
Marketing Solutions for Senior Care Communities
Custom digital marketing strategies to reach more potential residents, increase occupancy, and grow your senior living community online. With thousands of clients, HLM has earned hundreds of five-star reviews by providing cutting-edge digital strategies that transform brands and build engagement. Effective digital marketing for senior care communities in different geographic regions, offering a diverse and wide range of care options.
Looking for a senior living marketing agency with more transparency? Not all senior living digital marketing agencies offer the transparency we can with our exclusive Footprint Dashboard. Whether your website is built on our Footprint CMS or WordPress, you can see your digital marketing strategy in action with your custom Footprint Dashboard.
Grow Your Brand and attract More Residents Locally, While Gaining Visibility With Family Members Searching For Care Solutions
Fast-track your senior care community to the top of search results on Google, Bing, and Yahoo with a comprehensive digital marketing strategy powered by HLM. Our team has experience working with senior care communities that offer a wide range of housing and treatment services, from memory care to active 55+ we can tailor a strategy to your unique offerings.
HLM senior care websites are SEO-optimized to support your community's specific marketing channels. By leveraging HLM senior care marketing experts, senior living communities and home care agencies can increase visibility, build brand recognition, and engage potential residents, increasing occupancy rates while creating a vibrant senior care community.
Digital Marketing That Delivers.
HLM's highly targeted strategies ensure you pay only for the specific services needed to achieve your goals, optimizing your investment for maximum impact.
Website Design
HLM provides website design, re-design & and re-organization to create a better user experience, increase engagement, and grow more customers for your multifamily property portfolio.
- Beautifully branded
- Incredible user experience
- Fast, secure, always updated
- Easily updated
Search Engine Optimization (SEO)
On-site + off-site SEO optimizations to drive more in-market patients with website traffic. Stay on top of search engines and in front of customers 24/7.
- Google Local Optimization
- Business Listing Management
- Review Building & Management
- Technical Optimization
Paid Media (PPC)
Immediately rank prominently at the top of Google Search for keyword searches relevant to the community you want to target, during working hours, after hours and weekends.
- Search engine marketing (SEM)
- Local service ads
- Facebook lead ads
- Conquest prevention
Content Marketing
Custom content creation for your multi-family properties to fuel SEO, improve trust and authority, and connect you with customers searching for your services.
- Original content
- Highly relevant
- Scheduled distribution
- Approved by you
How HLM Sets You Up for Success
15-Min Marketing Consultation
The HLM experience begins with our signature strategy session. During this call, we'll gain a thorough understanding of your business goals, target audience, competitive landscape, and current digital marketing efforts. This consultation sets the foundation for a tailored strategy.
Local Market & Competitor Research
During or after our initial call, we'll provide an in-depth market and competitive analysis to understand your total market opportunity, your online competitors, and how your business is positioned and competing within it.
See Exactly What You're Paying For
Based on the insights gathered, our digital strategists will develop a comprehensive digital marketing strategy with options to ensure we are on the same page matching goals and expectations within your budget. The strategy is unique to each client and includes recommendations for geo-targets, keywords, website navigation, and selecting the most relevant channels.
Get the Partner You Need to Grow
After our strategy presentation, we'll secure the details, shake hands (virtually), and put our teams in motion. That's right, teams. Depending on your strategy, you'll have dedicated performance teams that will develop and execute the tactics, measure results, and provide reporting for the channels outlined in your strategy.
24/7 Performance Insights
With HLM you'll never be left wondering what we're doing to support your goals and strategy. You'll have access to our exclusive 24/7 Footprint Dashboard to help you stay on top of your marketing and your business. Depending on your level of service, you'll get regular reviews with a customer support manager to help you understand the metrics, results, and ROI.
Monitor Results in Real Time
Now more than ever, you need a digital marketing partner that isn’t limited by technology but uses it to your advantage. We build our own platforms, tools, and technology our experts need to drive more business to you and provide real-time results and regular reporting to show our business impact.
15-Min Marketing Consultation
The HLM experience begins with our signature strategy session. During this call, we'll gain a thorough understanding of your business goals, target audience, competitive landscape, and current digital marketing efforts. This consultation sets the foundation for a tailored strategy.
Local Market & Competitor Research
During or after our initial call, we'll provide an in-depth market and competitive analysis to understand your total market opportunity, your online competitors, and how your business is positioned and competing within it.
See Exactly What You're Paying For
Based on the insights gathered, our digital strategists will develop a comprehensive digital marketing strategy with options to ensure we are on the same page matching goals and expectations within your budget. The strategy is unique to each client and includes recommendations for geo-targets, keywords, website navigation, and selecting the most relevant channels.
Get the Partner You Need to Grow
After our strategy presentation, we'll secure the details, shake hands (virtually), and put our teams in motion. That's right, teams. Depending on your strategy, you'll have dedicated performance teams that will develop and execute the tactics, measure results, and provide reporting for the channels outlined in your strategy.
24/7 Performance Insights
With HLM you'll never be left wondering what we're doing to support your goals and strategy. You'll have access to our exclusive 24/7 Footprint Dashboard to help you stay on top of your marketing and your business. Depending on your level of service, you'll get regular reviews with a customer support manager to help you understand the metrics, results, and ROI.
Monitor Results in Real Time
Now more than ever, you need a digital marketing partner that isn’t limited by technology but uses it to your advantage. We build our own platforms, tools, and technology our experts need to drive more business to you and provide real-time results and regular reporting to show our business impact.
Want More Resident Inquiries For Your Communities?
Book your FREE 15-minute strategy session now!
In today’s digital world, how can you reach more potential customers and convince them to choose your community?
You get one chance to look established, trustworthy, and credible online. By trusting HLM with your digital marketing and website design, you are partnering with an agency that has a track record in elevating your brand, engaging future residents and growing your community.
We're the marketing agency with a proven track record of helping senior living facilities grow online, using industry specialization, exclusive technology, and unmatched transparency. We're passionate about crafting digital advertising strategies that help our clients reach their goals. Digital marketing has become essential for senior living communities to attract residents, increase occupancy, and generate revenue.
The HLM Difference.
Marketing Specialists.
The right team to trust for your branding and marketing.
- Holistic, multi-channel strategies
- Dedicated performance manager
- Regular performance reviews
- Google certified marketers
Footprint™ Technology.
Stay on top of your marketing and your business.
- Monitor your market & competitors
- Fast, secure, stable websites
- Update content quickly & confidently
- Stay on top of algorithm changes
Agency Transparency.
Real-time insight into key metrics, campaigns, lead quality, and ROI.
- Lead tracking & management
- Generate & respond to Google reviews.
- Track your marketing investment.
- Know what our team is doing.
FAQs About Digital Marketing for the Senior Care Communities.
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Does HLM have experience with website design for senior living communities?
Senior living communities need professional and secure senior living websites to stay competitive in today's market. That's why our senior living web design company specializes in creating lightning-fast websites that connect prospective residents and their families with your community. We understand the constantly changing digital landscape and have developed our exclusive Footprint™ CMS platform to generate more senior living leads and maximize online visibility for your senior living or assisted living community.
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Are there optimizations that can be done to improve the visibility of our GBP profile?
HLM recognizes the importance of this digital real estate and has advanced strategies to help elevate your performance online. Your GBP (Google Business Profile) is on the most critical components of your marketing strategy. It often places you at the top of search results, showcasing your reviews and photos online. HLM recognizes the importance of this digital real estate and has advanced strategies to help elevate your performance online.
To keep your senior care community at the top of search engine results, we've got the best SEO solutions in place. Our strategies are designed to maximize online visibility and draw in potential residents who are using search engines to research senior living options.
We understand that the online landscape is constantly shifting, and our SEO strategies evolve with these changes. We're always on the lookout for the latest SEO trends and algorithm updates, ensuring your senior care community remains at the forefront of search engine results. -
Are paid ads programs effective at increasing resident enrollment?
As one of the industry's leading digital marketing agencies trusted by senior care communities, HLM recognizes the importance of resident growth and ROI for your digital marketing investment. We're adept at leveraging Social Media and Google Paid Ads for cost-effective lead generation.
Google Ads (AdWords) capture customers who are searching specifically for your services. Typically, those people already have a need or a problem and are searching for a solution. Google Ads allows you to present your senior care solution as the best choice.
Facebook Ads are great to build awareness for your community and services to people who are more emotionally driven and are looking to get a feel for your community or service through Facebook posts. Facebook Ads can work great for new communities, engaged communities, and employee recruitment campaigns. HLM executes campaigns for many purposes for clients and typically recommends maximizing Google Ads first. -
Does HLM provide me with visibility and lead tracking for my digital marketing program?
HLM leverages advanced technology and transparent reporting with all of our digital marketing solutions. It's important to understand how we leverage advanced technology in senior living marketing. At HLM, we're not just about adopting the latest tech; we're about using it intelligently to drive results. We utilize cutting-edge tools and analytics to optimize your digital marketing campaigns and identify opportunities for growth. But it's not just about the technology. We believe in the benefits of transparent reporting in our digital marketing services. We provide clear, detailed reports that show exactly how your marketing budget is being spent and what results it's yielding. This transparency not only helps you understand our strategies but also builds trust and fosters an environment of collaboration. With HLM, you don't just get advanced tech, you also get honest, transparent reporting.
HLM: SEO & Digital Marketing Experts | Elevate Your Business
Join forces with HLM to enhance your online presence and achieve success.