Helping Dentists Grow their Practices Since 2009.
We help you get more patients as fast as you need them.
Grow your practice with HLM.
Websites Design for Dental Practices.
You get one chance to look established, trustworthy, and credible online. Our web design services elevate your brand, engage your visitors and persuade them to take action.
Patients want to be sure of a few things before they select a dentist; they want a friendly atmosphere, a clean environment, and most of all, they want to see the person who will be sticking their hands in their mouths! Dental Marketing strategy turns a great website into a grand tour of your practice. Whether itâs general dentistry, pediatric, orthodontic, or surgical practice, investing in Web Design allows you to convey some of the most important things for converting prospects to patients- the quality of your work and the personality of your staff.
Website Value.
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Short Term Impact
Effective Web Design helps your visitor overcome their potential reservations and guides them into taking action- such as calling for an appointment. Your new website will immediately increase leads because it tells your story and speaks to your potential patients in the most effective way
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Highest ROI
When it comes to dentist marketing, an effective website from HLM will grant you the biggest return on investment. Because so much of your marketing efforts direct people to your website, like SEO, paid search, social media, and traditional advertising, improvements here will have a positive impact on everything you do.
SEO for Dental Practices.
Visibility for your services is key to growing your business online. Our SEO strategies ensure your practice reaches potential customers when, where, and how they search for your service.
The landscape is competitive; no matter where you are located, youâre guaranteed to have a competitor or two in your city. Move just a few miles away from your practice and you could have dozens of other dentists to compete against. Effective SEO strategy for dentists works hand-in-hand with web design to not only create a visually stunning website but one that represents all your services. Users will usually arrive to your website from a search for one of these services. Dental SEO gives you visibility at the local level and increases its effectiveness with SEO-related citation platforms like Google My Business and even voice search. Whether youâre in a small town or major city, this full-circle approach will make sure that you are found for your services on all devices
SEO Value.
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Long Term Impact
SEO ramps up visibility for your practice over time. You can expect steady month-over-month gains, but SEO takes time to elevate your website ahead of other ones. Remember, Google only wants to include relevant, useful content at the top of their results, so they are careful to promote reputable dentists who demonstrate authority in the topic to top spots. For this reason, gains generally are incremental. With continued management of your SEO form HLM, youâll see visibility beginning in your local area and expanding outward. This strategy makes your business more difficult to knock out of the top spots once they are achieved.
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Highest ROI
Consistent visibility gains take time, but once achieved, can pay dividends over the course of years, especially when considering the wide variety of dental, cosmetic, and surgical procedures your practice could be gathering new patients from. Effective SEO for dental practices anticipates changes in the landscape and new technology, so features like local citations, smartphone optimization, and voice search optimization are already in-place when consumers use a new method of finding your business. This positions your dental practice to always be visible, making it one of the most fundamental tactics a dental practice can use to market themselves.
PPC Advertising for Dental Practices.
Fast-track your business to the top of search results on Google, Bing, and Yahoo with a Paid Search campaign from HLM. We maximize your ad spend by following the data and adjusting the ad content on a variety of display ads, PPC, and remarketing campaigns to get you more qualified leads at the lowest cost per click.
Paid Search provides a way to cover 100% of the possible dental keywords being searched in your selected geography. Unlike SEO, which cannot always cover every possible combination of words in the English language (or other languages!), Paid Search is configurable to capture as wide or narrow of an audience as is profitable for your business.
Unique features like click-to-call buttons, incentive callouts, review ratings, and more, make paid search sometimes more effective than SEO alone; these are designed to call attention to paid ads over organic search results - and usually achieve this goal with great messaging and a compelling offer.
Also unlike SEO, Paid Search can specify the geographies you would like your practice visible in. This is the only channel that can guarantee visibility outside your local geography. This makes the platform perfect for areas where specific pockets of a metropolitan area that lack heavy competition or rural areas where it is not uncommon for patients to drive 50+ miles for a checkup.
PPC Value.
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Short Term Impact
Paid Search offers immediate visibility on multiple search engines (Google, Bing, Yahoo) or even 3rd party providers like Yelp. There are even features that allow you to âremarketâ to previous visitors to entice them back to your business. Remarketing as a tactic is one of the least expensive Paid Search campaigns for dentists to run (with high ROI) and is not available in SEO marketing.
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Medium ROI
Calculating returns for Paid Search is easier than SEO, as platforms like Google Ads are completely transparent on what campaigns, keywords, and geographies are performing the best for your dental practice.
Because every interaction with potential patients costs money, expert optimization of your Paid Search campaigns from HLM is an absolute must. Many dental practices have had negative experiences in the past trying to run their own campaigns, only to find out that they are in way over their heads. Having experts to consistently monitor, adjust, and test strategies provides the most visibility at the lowest possible cost per interaction.
Increase Your GOOGLE Reviews.
No patient wants a 2-star dentist when they could have a 5-star dentist. Our Review Management package makes it easy to ask your customers for a review and provides one platform to manage your reviews across multiple sites.
Building trust online starts with actual customer reviews. Your reputation affects nearly every channel of dentist marketing, especially organic search. Everywhere you look now, youâll see reviews on Google, Yelp, and several other places online. Reviews are some of the best ways to let people know they can trust you. Having a few bad reviews is ok when you do enough business; itâs actually likely. What is critical is that you respond to them and demonstrate to the public youâre willing to do what it takes to make the situation right. Potential customers donât expect perfection, but they do expect authenticity and your willingness to help them out.
Reviews Value.
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Long Term Impact
One bad review with no response can turn away a substantial amount of business. Keeping on top of negative reviews and building positive reviews will set your practice apart. Because search engines, like Google, use reviews in their ranking algorithm, itâs critical for both short and long-term SEO to continue to get positive reviews. Every dentist should have a minimum of five great reviews on Google to even be in consideration for ranking well.
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High ROI
Anyone can create a website that makes their business look top notch, so what can be the tiebreaker often for customers? Reviews. Most often a potential customer will reach out to an dentist with the best reviews first. With HLMâs technology and only 15 minutes a day, your office admin can be the difference in several leads going with your competitors.
FAQ's About Dentists Practices Digital Marketing
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What is SEO?
Most basically, it's the optimization tasks that go into getting you to rank well in search engines like Google. And there's a big difference between "optimization" and "optimized". SEO is like working out. Not all workout programs are right for everyone and largely depend on your fitness goals. If you service customers locally, HLM will approach optimizing you with local listings much differently than if you're a roofing marketing company with nationwide services. And like working out, it's not something you do once or only for a few weeks, it's something you stick with to get the best results and for the long term health of your company.
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Why do we need search engine optimization for digital marketing?
Search engines like Google and Bing know that customers will only use their search engines if they get quality results. Google's job is then to find the companies it feels are of the most quality. A great SEO company, like HLM, is your digital spokesperson using various tactics to communicate with search engines like Google all the things that make you a great company to recommend to customers.
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Which is better SEO or PPC?
Both. Wait, what? Both. SEO is great for the long term health of your heating and cooling business to protect your online reputation and ensure your building an asset (your website) which can consistently attract customers and produce new sales opportunities. PPC is great when you need leads now. If you're in a market with well established competitors which might take several months to out rank through SEO, PPC can get you in position quickly to get more sales opportunities as fast as possible. PPC does cost more than SEO due to the competitive bidding of advertisers, which is why most companies choose to have both strategies in motion at the same time to get leads now while growing their company for the future.
HLM: SEO & Digital Marketing Experts | Elevate Your Business
Join forces with HLM to enhance your online presence and achieve success.
