Everything home remodelers need
to get more customers.
Proven Strategies. Cutting Edge Technology. 5-Star Support.
Grow your company with HLM.
Website Design for Home Remodelers.
You get one chance to look established, trustworthy, and credible online. Our responsive Web Designs elevate your brand, engage your visitors and persuade them to take action.
Home improvements can be a very personal matter. Homeowners want to know the company they choose will listen to their needs, help them make informed decisions, and can be trusted to do the work correctly and to code. A stunning Website Design from High Level Marketing will showcase your work with beautiful pictures, show you will take care of their needs through clear messaging and gently nudge them into contacting you for a consultation. We'll make sure your home improvement website is clean, modern, and informational. And we'll include engaging content that demonstrates your knowledge, offers ideas, and reinforces great experiences from past customers will be the most effective way to get that customer to return to your site or contact you on the first visit.
Website Value.
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Short Term Impact
An effective Web Design for home remodelers engages the visitor, showcases the breadth of your talent, builds trust, and asks for the call. You’ll feel an impact in new leads right way, even if the number of visitors to your website stays the same.
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Highest ROI
Your website is where you’ll experience the biggest return. Because so many channels are directed to your website, a good looking and professional website will have a positive impact on every marketing program you have running.
SEO for Home Remodelers.
Visibility for your services is key to growing your business online. Our SEO strategies make sure your company reaches potential customers when, where, and on how they are searching for your service.
Home remodeling is a highly competitive industry; making sure your customers find you on big search engines like Google is a must. There are quick ways to rank high in search engines using SEO. However, great content and consistent optimization of it is still the key to moving steadily up in search results. High Level Marketing's successful SEO strategies for home improvement companies is based on consumer friendly content, securing reputable citations, and building trustworthy contextual backlinks. If you’re marketing for a specific city as a trusted home remodeler, you need to have a physical address in that city or it will be nearly impossible to land first page rankings in the map pack. Our team will make sure your Google map listing is fully optimized and your business name, location, and phone number are consistent across multiple business listing resources.
SEO Value.
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Long Term Impact
SEO ramps up visibility for your home remodeling company over time. You can expect steady month-over-month exposure where you’ll gain visibility in your local area and begin expanding as SEO is continually managed.
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Highest ROI
To start ranking high on the search engines organically takes time, but once achieved, it can pay your dividends over the course of years, especially considering the value of one large home improvement project.
PPC Advertising for Home Remodelers.
Fast-track your business to the top of search results on Google, Bing, and Yahoo with a Paid Search strategy from HLM. We maximize your ad spend by following the data and adjusting the ad content on you display ads, PPC, and remarketing to get you more qualified leads at the lowest cost per click.
Paid Search (formerly PPC) can be a lucrative move for home improvement companies. Paid search will get you to the top of search results, above organic results and the map pack, almost immediately. You can target specific demographics, cities (even if you’re not located in that city), times of day, days of the week, and more. You can even turn it on and off depending on the season and the needs of your business. With the cost per click in all industries on the rise, professional management from HLM is a must. On average, we save our customers thousands of dollars just by ensuring their budget is only being spent on qualified leads. Our proprietary software allows us to make sure your entire budget is used wisely to grow your business. And, we’re all about transparency. With HLM, you’ll be able to access your paid search accounts at any time to see exactly where the budget is going.
PPC Value.
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Short Term Impact
For the highly competitive home remodeling industry, you can have individual campaigns for kitchens, bathrooms, additions and more reaching customers only searching for those services. If you need leads now, paid search with highly targeted campaigns is the way to go. You’ll automatically be at the top of search results – where the most action happens.
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Medium ROI
Leads from paid search will be more expensive than other channels because the competition is high and the bid prices from competitors are always on the rise. However, with the right management strategy from HLM, you can still expect a good ROI.
Increase Your GOOGLE Reviews.
Building trust online starts with actual customer reviews. Our Review Management package makes it easy to ask your customers for a review and provides one platform to manage your reviews across multiple sites.
Everywhere you look, you’ll see reviews on Google, Yelp, and numerous other places online. When looking for a roofer, trust is one of the biggest factors for consumers. A home remodeling project can be a major investment, and potential customers want the confidence of knowing you’re going to treat them well, charge them fairly, and do a great job. Reviews on third-party sites like Google, Yelp and Angie’s List are some of the best ways to let people know they can trust you. If you have a few bad reviews, that’s ok, especially if you follow up with a professional response. It’s important that you respond to them and demonstrate to everyone else that you’re willing to do what it takes to make the situation right. Potential customers don’t expect a perfect record, but they do expect honesty, authenticity, and your willingness to stand behind your work. The Review Management program from High Level Marketing makes it easy for your happy customers to leave a 5-star review on Google.
Reviews Value.
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Long Term Impact
A couple of bad reviews will hurt your of business. A 2-star business is never chosen over a 5-star business. So inviting your customers to leave positive reviews and staying on top of your negative ones will set your business apart. Search engines like Google use reviews in their ranking algorithm, so it’s critical for both short and long-term success to strive for an above 4-star rating from your customers.
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High ROI
Any home remodeling company can talk about how amazing they are on their website and display only what they want customers to see. In reality, it’s what your customers have to say about you that really counts. Real, verified reviews on trusted sites like Google can go a long way in building trust and generating business. People want to do business only with who’s recommended from others, so making sure your business has an adequate amount of reviews to back up your level of work is a must in converting leads. For home remodeling, we recommend every company to have a minimum of five reviews to be considered raking well.
FAQ's About Digital Marketing for Home Remodelers.
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What is SEO?
Most basically, it's the optimization tasks that go into getting you to rank well in search engines like Google. And there's a big difference between "optimization" and "optimized". SEO is like working out. Not all workout programs are right for everyone and largely depend on your fitness goals. If you service customers locally, HLM will approach optimizing you with local listings much differently than if you're a roofing marketing company with nationwide services. And like working out, it's not something you do once or only for a few weeks, it's something you stick with to get the best results and for the long term health of your company.
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Why do we need search engine optimization for digital marketing?
Search engines like Google and Bing know that customers will only use their search engines if they get quality results. Google's job is then to find the companies it feels are of the most quality. A great SEO company, like HLM, is your digital spokesperson using various tactics to communicate with search engines like Google all the things that make you a great company to recommend to customers.
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Which is better SEO or PPC?
Both. Wait, what? Both. SEO is great for the long term health of your heating and cooling business to protect your online reputation and ensure your building an asset (your website) which can consistently attract customers and produce new sales opportunities. PPC is great when you need leads now. If you're in a market with well established competitors which might take several months to out rank through SEO, PPC can get you in position quickly to get more sales opportunities as fast as possible. PPC does cost more than SEO due to the competitive bidding of advertisers, which is why most companies choose to have both strategies in motion at the same time to get leads now while growing their company for the future.
HLM: SEO & Digital Marketing Experts | Elevate Your Business
Join forces with HLM to enhance your online presence and achieve success.
