Background.
"I Put My Trust in the HLM Process, and It's Really Paying Off."
When we started with HLM, we were 3 million in sales. We didn't know how to get more business from our website, and we didn't have experience in website marketing. But now, after partnering with HLM and our own acquisitions, we’re a 16-million-dollar company. They have shown us different ways to market online, from Social to Paid Ads, SEO and Video. We still do some radio spots on occasion, but really the internet is doing very well for us. We just need more good workers and skilled trades."
Steve knew coupon books and word of mouth would only get him so far, and digital marketing would be essential for meeting his sales and revenue targets. So he took a chance with another young, entrepreneurial company, HLM. "We watched HLM grow with us. They have a great experience with online marketing and help us understand the digital world better. Plus, they know our HVAC industry very well with other companies nationwide doing what we do."
Key Strategies.
Professionally Branded, Fully Optimized Website
Focus on Brand Name, Experience, and Reputation
Focusing the website on Mastercraft's experience and value allowed us to design a more professional, personalized website, filled with relevant content that demonstrates authority in the HVAC field and speaks to why they are the area's best choice for heating and cooling. This approach resulted in a user-friendly website with higher engagement that more than tripled furnace and AC repair phone calls. "The leads coming through the website are way up. We used to get maybe 2 to 4 leads per week. Now we get that number every day or so."
Local SEO and Google Business Optimization
Focus on More Traffic, Quality Service Leads, and NAP Consistency
Mastercraft has an excellent online reputation for the services they provide. Our SEO team took that to the next level by optimizing Mastercraft's Google Business Listing and sending more trust signals to Google through NAP (Name, Address, Phone Number) consistency using quality backlinks from reputable directories. Additionally, we developed custom landing pages with quality, customer-focused content to generate more opportunities for Mastercraft to appear in search results for various HVAC, plumbing, and electrical service search queries.
