Grant Roofing.
Gets 86% Increase in Organic Traffic with HLM!
Background.
Owner, Taylor, Needed a Professional Online Presence to Get Bigger Jobs
Like many small business owners, Taylor oversees all aspects of his business, including managing the crew, business operations, and sales. He needed a trusted digital agency to take marketing off his plate.
Key Strategies.
Building a Digital Foundation to Weather the Storms
Taylor approached HLM with the goal of creating a fresh online presence and expanding brand recognition and lead generation in the field of Roofing. We built the Grant Roofing website on our fast and flexible Footprint™ platform. The Footprint CMS helps us send the strongest SEO signals to search engines and gives Taylor the ability to easily add gallery images and content to keep Grant Roofing relevant. With ongoing support and direction from HLM, Taylor successfully identified his target audience and the most promising markets for growth over time.
Local SEO & GMB Optimization
Focus on Brand Name, Backlinks, and NAP Consistency
At HLM, we firmly believe that SEO is a long-term strategy rather than an overnight success. However, we recognize the allure of persuasive cold calls and emails that guarantee rapid results. After our successful implementation of Grant's Local SEO and GMB strategy, Taylor was tempted by another agency's promises of quick wins, but they used unethical techniques and fake listings. Fortunately, he returned to HLM before their unethical techniques and fraudulent listings caused irreparable damage. After rectifying directory listings, fine-tuning their Google Business Profile, and re-establishing credibility with search engines, Grant Roofing was back on track, achieving top-ranking positions in both their local market and beyond.
Paid Advertising (PPC)
Focus on Lead Quality, Territory Expansion, Reducing CPC
To gain a competitive edge in the roofing industry, we implemented a paid advertising strategy for Grant Roofing, enabling them to quickly establish a presence in new markets and dominate local search results. As a result, the majority of Grant Roofing's traffic and ideal customers are currently being generated through these paid campaigns. Our Paid specialists continually analyze trends and monitor lead quality, allowing them to optimize the roofing campaign and achieve a remarkable average conversion rate of 14%, significantly surpassing the industry standard of 2-5%. Moreover, our team has successfully lowered the campaign's cost per click to approximately half of the industry average.
