Elder Law Lexington.
Doubled Revenue and Cut Acquisition Costs 20% with HLM!
Background.
New Name. New Website. New Opportunities.
In 2020 Owner Matthew Smith was making big changes in practice including a name change. This meant new branding, a new website, and a new URL. He was also carving a legal niche in the complicated concentrations of Medicaid Planning and Special Needs Trusts. He needed a new brand, and a clean website and a risk but His former website and SEO company couldn't keep up. "They fell asleep at the wheel and weren't doing what I wanted." He needed a digital agency that specialized in local SEO and was experienced in lead generation for attorneys. HLM provided the attentiveness, professionalism, and fresh ideas he was looking for.
Key Strategies.
Building a Strong Digital Foundation
Elder Law Lexington was established to provide solutions for the Estate Planning niche Medicaid Planning. He was also carving a legal niche in the complicated concentrations of Medicaid Planning and Special Needs Trusts. He needed a new brand, and a clean website that not only communicated empathy to seniors facing financial ruin for long term care, but articulated a feasible solution in a positive and inviting way. To give Elder Law's new website the biggest SEO advantages, we built it on our fast, powerful, Footprint™ technology. Now, Elder Law Lexington is reaping the rewards of a true digital marketing partnership. With their fully optimized established website and a dedicated team managing their website, SEO, and paid campaigns, they are retaining more clients, with bigger budgets, who are looking specifically for Estate Plans to include Medicaid Planning and Special Needs Trusts.
Professional Website with Powerful Message
Focus on Building Trust and Authority, and Name Recognition
In 2020 Owner Matthew Smith was making big changes in practice including a name change. This meant new branding, a new website, and a new URL. He was also carving a legal niche in the complicated concentrations of Medicaid Planning and Special Needs Trusts. He needed a new brand, and a clean website that not only communicated empathy to seniors facing financial ruin for long term care, but articulated a feasible solution in a positive and inviting way. With the new URL and website gaining authority and trust with search engines, Elder Law Lexington is reaching more Elder Law clients with bigger budgets, looking specifically for Estate Plans that include Medicaid Planning and Special Needs Trusts.
Local SEO and Google Business Optimization
Focus on Quality Leads, Building Reviews, NAP Consistency
Although the attorneys at Elder Law had excellent reputations in the community, a new website URL meant starting from scratch. Our SEO experts created a robust strategy that included establishing and optimizing a Google Business Profile and generating backlinks from reputable directories to the new website. This combination of local SEO tactics sent powerful trust signals to Google through NAP (Name Address Phone Number) consistency and gave the law firm many more opportunities to reach new clients. Today, the Elder Law Lexington Google Business Profile averages about 1,500 views and the website averages about 500 organic visits per month.
