Dynamic Lawn and Landscape.
How HLM Transformed a Local Landscaping Company Into a Luxury Brand, Penetrating More Markets and Increasing Revenue.
Goals.
Dynamic Lawn and Landscape initially provided local landscaping services for both residential and commercial properties in their local area. While they established an excellent reputation in that region, Dynamic recognized an opportunity to diversify into luxury landscaping services distinguished by exceptional services and meticulous attention to detail.
The HLM team assisted the owner, Jeff, in setting realistic and attainable goals:
Build Brand Identity
Enhance the Dynamic Lawn and Landscape website to look more professional and credible, and showcase their work quality.
Improve Local Visibility
Elevate the company's online reputation and gain a presence in new communities for its highest revenue-generating services.
Stand Out As a Premium Service Provider
Establish Dynamic Lawn and Landscape as a top-tier provider within the competitive landscaping market.
Achieve Revenue Growth
Increase revenue by identifying the best opportunities to diversify services and focus marketing efforts on the most profitable ones.
Strategy.
HLM devised an in-depth strategy to achieve and measure its newly established goals:
Website Redesign
HLM designed and fully optimized a professionally designed and optimized website for Dynamic Lawn and Landscape that showcases their portfolio highlights customer testimonials, and provides an exceptional user experience.
Brand Positioning
Our teams worked closely with Dynamic Lawn and Landscape to reposition them as luxury landscapers, including refining their brand identity, messaging, visual aesthetics, and client base for high-end clientele.
Local SEO Strategy
HLM executed a robust Local SEO strategy, optimizing the website for relevant keywords, enhancing the Google My Business listing, and building high-quality local citations to boost their Local search rankings.
Paid Campaigns
Carefully planned paid advertising campaigns were implemented to target potential customers in the local area and drive traffic to the new website.
Results.
The collaboration between Dynamic Lawn and Landscape and HLM led to significant achievements:
Brand Transformation
Dynamic Lawn and Landscape successfully transitioned into the area's leading Luxury Landscaper attracting high-end clients seeking quality, ongoing landscaping services.
Revenue Growth
Through ongoing refinement, our paid advertising team has developed and executed a seasonal paid strategy that consistently directs high-quality fertilization clients to their landing page. This strategy has outperformed industry conversion rates by an impressive margin of 26% compared to the standard industry rate of 3%. Furthermore, since 2020, our team has successfully reduced the Cost per Lead (CPL) by an impressive 37.91%.
Local Search Dominance
Thanks to HLM's local SEO efforts, Dynamic Lawn and Landscape has secured top organic positions in search engine results for a range of key services, including best landscaper near me, irrigation, lawn care, lawn fertilization, landscaping, and more. Additionally, our team has significantly improved its visibility, effectively attracting a larger customer base from affluent communities in Shelby Twp and Rochester.
Strong Agency Relationship
Over time, trust in HLM's team and process grew stronger, fostering a collaborative agency-client relationship that continuously generated innovative ideas for growing revenue and improving their online presence.
Conclusion.
Dynamic Lawn and Landscape's journey from a local landscaping company to a luxury brand exemplifies the transformative power of a strategic agency partnership. With HLM's expertise in digital marketing, web design, and branding, Dynamic Lawn and Landscape not only achieved their business and revenue goals but also established themselves as the go-to choice for premium landscaping services in their community. This case study illustrates how a local business can thrive and evolve with the right agency relationship and a well-executed digital strategy.
