Arbor Inspection Services.
Nearly Doubled Revenue and Slashed Acquisition Costs with HLM!
Background.
Lack of Visibility Was Burning Their Business
Arbor Inspection Services didn’t have a website. In fact, the only visibility they had online was Google business listing with 2 reviews. They needed a digital partner they could trust to develop a brand, website, and SEO strategy to help them reach more property owners and grow their business online.
Key Strategies.
Trusting HLM to Build a Strong Digital Foundation
With HLM, Scott quickly understood the relationship between a professional web design with original content, a fully optimized Google Business Profile, and online lead generation. Our digital strategists designed a strategy that increased local online visibility and created an exceptional website experience that made it easy for property owners and managers to retain Arbor Inspection Services for their fire sprinkler inspections.
Fully Optimized, Professionally Branded Website
Focus on Value, Branding, and Customer Experience
Arbor Inspection Services needed a website experience representative of their expertise, authority, and excellent reputation in the community. It also required the full optimization capabilities only HLM's Footprint™ CMS can offer. Our experienced content team created a clean, professional website and user experience that streamlined the journey from researching inspection services to becoming a customer. With a fast, new website, Arbor Inspection Services can reach new customers and meet its goals month-after-month.
Local SEO & Google Business Optimization
Focus on Trust, Visibility, and Territory Expansion
Arbor Inspection Services is located in Ann Arbor, MI. They had no online visibility and wanted to gain customers across Michigan’s Tri-county area. Our SEO experts started by optimizing Arbor Inspection Services’ Google Business listing. They created a content strategy to expand the service area and started a backlink strategy to make it easier for search engines to understand Arbor Inspection’s core services and the residential areas they service.
