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Arbor Inspection Services.

Nearly Doubled Revenue and Slashed Acquisition Costs with HLM!


Ensuring Fire Safety with Expert Sprinkler Inspections.

Arbor Inspection Services, a division of Ann Arbor Fire Protection, was established in 2002 and is an insured and licensed fire sprinkler contractor. They have a reputation for thorough inspections and detailed, easy-to-read reports that give property owners and managers across Southeast Michigan peace of mind knowing their fire suppression systems are functioning and up to code.

HLM Results Impacting Growth.


Increase in Organic Traffic


Website Conversion Rate


New Website Users in 2022


Lack of Visibility Was Burning Their Business

Arbor Inspection Services didn’t have a website. In fact, the only visibility they had online was Google business listing with 2 reviews. They needed a digital partner they could trust to develop a brand, website, and SEO strategy to help them reach more property owners and grow their business online.

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Key Strategies.

Trusting HLM to Build a Strong Digital Foundation

With HLM, Scott quickly understood the relationship between a professional web design with original content, a fully optimized Google Business Profile, and online lead generation. Our digital strategists designed a strategy that increased local online visibility and created an exceptional website experience that made it easy for property owners and managers to retain Arbor Inspection Services for their fire sprinkler inspections.

Fully Optimized, Professionally Branded Website

Focus on Value, Branding, and Customer Experience

Arbor Inspection Services needed a website experience representative of their expertise, authority, and excellent reputation in the community. It also required the full optimization capabilities only HLM's Footprint™ CMS can offer. Our experienced content team created a clean, professional website and user experience that streamlined the journey from researching inspection services to becoming a customer. With a fast, new website, Arbor Inspection Services can reach new customers and meet its goals month-after-month.

Local SEO & Google Business Optimization

Focus on Trust, Visibility, and Territory Expansion

Arbor Inspection Services is located in Ann Arbor, MI. They had no online visibility and wanted to gain customers across Michigan’s Tri-county area. Our SEO experts started by optimizing Arbor Inspection Services’ Google Business listing. They created a content strategy to expand the service area and started a backlink strategy to make it easier for search engines to understand Arbor Inspection’s core services and the residential areas they service.

“HLM tracks the traffic on our site, and we are seeing a measurable increase in calls and leads since the site has been up

— Scott Wyn, General Manager

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HLM: SEO & Digital Marketing Experts | Elevate Your Business

Join forces with HLM to enhance your online presence and achieve success.

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