Amore Aesthetics.

Amore Aesthetics Increases New Patients and Revenue with HLM.

Amore Aesthetics is a modern, family-owned NY/NJ med spa with a team of beauty experts dedicated to helping clients look better, feel better, and have more confidence with specialized, non-invasive aesthetic treatments.  Amore Aesthetics offers state-of-the-art treatments in a welcoming and comfortable setting to produce quality results designed to increase self-love and have you feeling like a god/goddess.

Background.

The Problem: Amore Aesthetics Lacked Visibility and Market Penetration for their Med Spa Services

Amore Aesthetics was doing everything right. They designed a warm and welcoming atmosphere and offered the med spa services people were looking for. They had an excellent reputation, and their technicians built solid relationships with their clients. Unfortunately, with 20 competitors, including national brands, they lacked the visibility and market penetration needed to reach the potential 2,446 people looking for spa services.

Key Strategies.

The Solution: Build a Solid Digital Foundation to Reach More Clients in the Highly Competitive NY Market

When Amore Aesthetics came to HLM in 2022, they hadn’t focused on digital marketing due to time, money, and an overall lack of experience in the subject. We needed to create a strong online foundation to help differentiate Amore Aesthetics from its competitors and earn top positions for local med spa searches. Once established, our local SEO and paid search experts could launch a bottom-of-the-funnel strategy to capture prospective patients actively using search engines to research the med spa services Amore provides.

Provide Amore Website Visitors an Amazing Experience

Focus on Modern Design, Updated Structure, and Content Refresh

The primary objective for Amore Aesthetics website redesign is to attract and gain more high-quality patients with a professional website that elevates its current brand strategy of prioritizing sex appeal with a classy, warm touch. Our team of experts nailed it. The Amore Aesthetic website visitors increased their average pages per session to just over two pages and their average session duration to 1:30 min, meeting the industry average (according to HubSpot) and meaning they are very engaged. Furthermore, leads are up 100%, with most new clients coming from organic efforts.

Penetrate the Local Med Spa Market and Gain Local Brand Visibility

Focus on Local Visibility, Backlinks, and Industry Authority

To dominate local search results and gain local visibility for med spa services, our SEO experts will provide on-site and off-site optimizations that drive in-market website traffic. SEO tactics included optimizing the Amore Aesthetic Google Business Profile, creating NAP (name, address, phone) consistency across local directories, and adding credible backlinks, all designed to improve the online visibility of all of Amore Anesthetic's website content. Our content marketing team also worked with Amore’s aesthetic experts to generate highly optimized blogs designed to position Amore Aesthetics as a local industry authority. The results were phenomenal! Our local SEO efforts increased new website traffic by 101% introducing 322 monthly new users to the Amore Aesthetics bran