ACTexas Cooling & Heating.
HVAC Company Grows to 2 Locations and 275+ Reviews with HLM.
Background.
In 2013, ACTexas approached HLM with a clear goal in mind: they needed a new website that would not only enhance their online presence but also attract more business. Little did they know that their existing website had suffered from the Google Panda update due to a lack of content, making their quest for success even more challenging.
Over the next ten years, HLM proved to be a trusted ally:
- Navigation through 13 core updates and hundreds of algorithm updates.
- Three website design upgrades.
- Two SEO performance upgrades.
- Launch of 2nd location.
Story.
2013-2023: Building a Trusted Partnership.
3 Website Redesigns
By continuously optimizing, adding content, and adapting the website, AC Texas was able to maintain its visibility and ranking, achieving a remarkable 23% increase in its average ranking position despite the challenges posed by these updates.
2 SEO Upgrades
HLM's proactive approach to SEO strategy updates was instrumental in ACTexas's ability to overcome Google algorithm updates and expand its visibility and growth into new markets.
Business Seasonality
ACTexas knows we have their back. Our conversations ebb and flow, just like any good partnership should. They trust us to guide them through the tough times and the good times. And when things need a pivot, they know they can lean on us for a solution.
Local SEO
To gain visibility in each local market, our SEO team created and optimized individual geo-targeted landing pages and Google Business Profiles. When the Winchester location launched, our SEO team was able to take ACTexas from zero visibility to market domination for their primary keywords.
Launching a New Location
Beyond simply attracting new customers, one of the most significant achievements of our partnership has been gaining visibility for ACTexas's second location. While it typically takes Google 6-9 months to crawl, index, and deliver search results, HLM managed to achieve this in just 3 months, a testament to the expertise, experience, and dedication of our SEO team.
Key Results:
- 90 reviews and a 4.9 rating
- Zero visibility to #2 organically for Commercial Heating and #1 for other key services
Conclusion.
The partnership between HLM and ACTexas is a shining example of how dedication, expertise, and a true collaborative spirit can lead to enduring success in the digital landscape. HLM's unwavering support and commitment have helped ACTexas not only weather algorithm updates but also thrive and achieve unparalleled visibility in their market. This partnership is a testament to what can be achieved when two entities work hand in hand toward a common goal.
