Consultant. Strategist. Coach.
Jake Evans inspires and empowers business owners to dive in and be hands-on in laying the digital foundations that will fuel visibility, revenue, and growth for their businesses.
Private Equity & Venture Capital
B2B Companies
What do I talk about as a digital marketing expert?
Jake brings his down-to-earth, practical approach to digital marketing to your podcast. His understanding of the technical side of things sets him apart from other consultants, making his advice not just strategic but also technically sound.
Looking for a guest to "talk shop" with your listeners? Jake excels at speaking to Marketing Managers/Directors who have more of a technical background and/or general passion and interest for their craft earning trust and credibility from his audiences.
With his broad background in tech, marketing, and sales, he is the ideal guest to share strategic and tactical/technical plans for higher education, B2B, Private Equity/Venture Capital, and any organization or company that has a large website that needs to address multiple public audiences, and internal stakeholders, that have many moving pieces and different technical requirements.
- I make digital marketing more tangible.
- I motivate people to get involved in their marketing strategies.
- I can help you build a more loyal audience with interesting, relevant content.
General Topics Include:
Website Rebuild or Update: When to completely rebuild, reskin, refresh, or "apply a new coat of paint" to a website.
Meeting Google's Content Demands: How to create a robust Content Strategy on your website, including multiple categories & topics, and promote featured authors, to fuel SEO and increase credibility to people and search engines.
SEO Basics: Where to start, the differences between "on-page" and "off-page" SEO, the different things that people might not expect to fall under the category of "SEO"
Choosing a Digital Marketing Agency: What questions to expect from the agency's consultant and why you should answer them.
Doing WordPress Right: WordPress can be a great website platform choice in the hands of an experienced agency.
Let's Do This!
Understand Their True Market Potential.
What are people searching for and what can they do to show up in the Google 3-Pack?
See Their Competitive Landscape.
Who are their online competitors and what will it take for Google to position their practice higher?
Talk About Their Goals & Future.
Whether they're just starting out or ready to expand, HLM has them covered. Are we a good fit for each other?

Hi, I'm Jake.
Jake Evans is a Digital Marketing Consultant with a distinctive twist – a strong background in software development. Originally from Kansas, he spent six years serving in the United States Air Force before making Richmond, Virginia his new home.
It's rewarding to provide solutions to businesses that help owners realize their dreams and grow their companies. It's also personally rewarding for me to provide technical and design-focused website solutions for clients who have struggled with technical needs in the past that other agencies haven't been able to provide complete solutions for.
Fun Fact: I once tackled a marathon just for fun.
Watch Jake in Action!
Agency Expert
- Multi-channel, data-driven strategies
- Exclusive Footprint™ tools and technology
- Google-certified performance team
Marketing Consultations
- Identify your market potential
- Review your competitive landscape
- Talk about your business goals & challenges
Guest Speaker
- SEO, web design, PPC
- Digital marketing strategies
- Digital marketing industry trends