Terri Matheson.

What do I talk about as a marketing expert?

As your podcast, webinar, or virtual guest, I’ll draw on my 10+ years as a business consultant, digital strategist, and home services/contractor marketing specialist to break down complex digital marketing concepts into topics and tactics most relevant to starting and growing a restoration, HVAC, Plumbing, Electrical, Residential/Commercial Contracting, or Manufacturing business with digital marketing.

I use real businesses and case studies to illustrate the big impact of making even small changes in website UX, website content, Google Business Profile, and directory listings on businesses just starting out or hitting a wall. 

• I make digital marketing more tangible.
• I motivate people to get involved in their marketing strategies.
• I can help you build a more loyal audience with interesting, relevant content.

General Topics Include:

Digital Marketing: What are the types of Digital Marketing in the industry for small to mid-size businesses and what is most important?  What is the difference between direct marketing and branding and do I need both? What's the low-hanging fruit that businesses need to take care of first?

Sales Process: How do you show value to the customer and close the deal when your service is not the cheapest and you don't offer big discounts?

Customer Service & Google Reviews: How to get more reviews and what to do if you get a bad review or a good review?

Competition: Should you pay attention to what your online competitors are doing (YES!), what should you look for, and what do you do next?

Let's Do This!

Hi, I'm Terri.

I've worked with hundreds of business owners to develop growth plans utilizing digital technologies, trends, and data. I believe in building strong, long-term relationships with my clients so we can have honest, transparent conversations about their marketing investments and results.

I'm constantly fueled by the contractors I meet. As entrepreneurs, they are driven, calculated, and risk-takers. They take action and the steps needed to grow their businesses. They don't just dream about it they do it!  

As a consultant, being a part of their journey and contributing to their aspirations by translating them into actionable steps and robust strategies is incredibly fulfilling.  Seeing their success is my ultimate reward, and it's like being part of a close-knit family on an extraordinary journey.

It doesn't get any better than that.