Ryan Files.

What do I talk about as a marketing expert?

As your podcast guest, I’ll draw on my 8+ years as a business consultant, digital strategist, and cosmetics/aesthetics marketing specialist to break down complex digital marketing concepts into topics and tactics most relevant to starting and growing a med spa, dermatology practice, or aesthetics business with digital marketing.

I use real businesses and case studies to illustrate the big impact of making even small changes in website UX, website content, Google Business Profile, and directory listings on businesses just starting out or hitting a wall. 

• I make digital marketing more tangible.
• I motivate people to get involved in their marketing strategies.
• I can help you build a more loyal audience with interesting, relevant content.

General Topics Include:

SEO: What is SEO? What's most important when it comes to ranking in Google and how long does it take to see movement?

How do I Appear in Google Maps? Boosting local online visibility and leveraging tools like Google Business Profile.

Paid Media vs Social: Utilizing platforms effectively to build brand presence and community before you invest in paid media.

How is AI revolutionizing the digital space in Google? Online success is no longer about word count and keywords, it's about creating great user experiences and engaging content.

Let's Do This!

Hi, I'm Ryan.

I've worked with hundreds of individual practices from spas to dermatologists and plastic surgeons, as well as aesthetic manufacturers such as BTL, Rohrer Aesthetics, PDO Max, Emage Medical, and The Salt Facial.

As an avid learner, I credit my extensive healthcare and aesthetic industry knowledge from the clients I've worked with - and, quite simply, from a passion and love of the industry.

Having the opportunity to experience an industry that is flooded with new developments every single day ignites my desire to never settle for average.