Cole Willis.

What do I talk about as a marketing expert?

As your podcast, webinar, or virtual guest, I’ll draw on my early 10 years as a business consultant and digital strategist to break down complex digital marketing concepts into topics and tactics most relevant to jump-starting or growing a multi-family, student, or senior living community or property development company.

I use real businesses and case studies to illustrate the big impact of making even small changes in website UX, website content, Google Business Profile, and directory listings on businesses just starting out or hitting a wall. 

• I make digital marketing more tangible.
• I motivate people to get involved in their marketing strategies.
• I can help you build a more loyal audience with interesting, relevant content.

General Topics Include:

Digital Marketing: What types of Digital Marketing will benefit property developers most?  What is the difference between direct marketing and branding and do you need both? What can property developers do now to get results?

Identifying Your Best Residents: Who is the audience looking for a community?  2. What does the online journey look like for that person?

Customer Service & Google Reviews: How to get more reviews and what to do if you get a bad review or a good review?

Competition: Why is it so hard to gain visibility on Google? Should you pay attention to what your online competitors are doing (YES!), what should you look for, and what do you do next? 

Let's Do This!

Hi, I'm Cole.

I've collaborated with numerous property developers to create growth strategies using digital technologies, trends, and data. My commitment to nurturing enduring partnerships with clients fosters open, transparent dialogues about their marketing investments and outcomes.

I'm constantly motivated by the energy and determination of the builders and contractors I talk to. As entrepreneurs, they embody qualities like drive, precision, and a willingness to take calculated risks. They are doers, not just dreamers.

As a trusted consultant, I take great pride in witnessing a well-planned and properly executed strategy help developers increase occupancy and grow revenue.